Key metrics for blockchain video strategy

Slance

Slance

27/03/2023

In this short blog article we’ll focus on the 10 most important metrics for a blockchain video strategy.

This article is part of the video strategy for blockchain brands series and we recommend to read the main article as well.

Not every metric we talk about in this article is necessary to keep track of. Which metrics are important depend on your overall video strategy and which you count as your ‘ north star metric’.

A North Star metric (or metrics) are the metrics you find most important and which you tailor your strategy around.

Video strategy examples

For example,

Youtube channel growth

1- If you want to boost brand visibility on YouTube, then your most important metric would be viewer engagement, because engagement is the main metric.

It’s easy to think that views is the most important metric, but views are merely a result of engagement, because the Youtube algorithm ranks videos based on engagement.

Other important metrics for Youtube would be subscribers, but again, that is also a result of viewer engagement.

Webpage ranking

2- if you want to the organic ranking of a webpage, then Dwell Time would be the main metric to focus on. Dwell time represents the time a visitor spends on a certain page, and the longer the dwell time (compared to the INTENT of that visit), signals search engines that this page is most likely offering whatever the visitor is looking for. Boosting Dwell Time can be done by creating video content that matches closely to what the visitor is looking for. Usually educational content works well for this metric.

Online conversions

3- If online conversions (to a sign up, an install, a website visit, ..) as result of a video ad are your main metric, then Click-Through Rate is the metric you want to keep track of. In this case, communicating a compelling offer within the first 5 seconds of your video-ad would work best to entice a viewer to click on the ad and towards the landingpage.

Video strategy metrics

  1. Views: The number of times a video has been watched. This metric is important because it gives an indication of the video’s overall reach and popularity.
  2. Click-through rate (CTR): The percentage of viewers who click on a link or call-to-action within the video. This metric is important because it measures the effectiveness of the video in driving engagement and conversions.
  3. Engagement rate: The percentage of viewers who engage with the video, such as by commenting, liking, or sharing. This metric is important because it measures the level of audience engagement and interest in the video.
  4. Bounce rate: The percentage of viewers who leave the video after only watching a few seconds. This metric is important because it measures the video’s ability to hold the viewer’s attention.
  5. Average view duration: The average amount of time viewers spend watching the video. This metric is important because it measures the video’s ability to hold the viewer’s attention and keep them engaged.
  6. Audience retention: The percentage of viewers who watch the video until the end. This metric is important because it measures the video’s ability to hold the viewer’s attention and keep them engaged.
  7. Demographics: Information about the viewers such as their age, gender, location, and interests. This metric is important because it allows marketers to better understand their target audience and tailor their content accordingly.
  8. Shares: The number of times a video has been shared on social media. This metric is important because it measures the video’s ability to generate buzz and reach a wider audience.
  9. Subscriber growth: The number of new subscribers gained as a result of the video. This metric is important because it measures the video’s ability to drive audience growth and engagement.
  10. Conversion rate: The percentage of viewers who take a specific action, such as making a purchase or signing up for a newsletter, as a result of watching the video. This metric is important because it measures the video’s ability to drive conversions and revenue.

In summary, the key online video marketing metrics include views, click-through rate, engagement rate, bounce rate, average view duration, audience retention, demographics, shares, subscriber growth, and conversion rate.

Understanding and tracking these metrics can help marketers better understand the performance of their video campaigns and make data-driven decisions to improve their results.

You may also like…