Knowing which metrics to keep track of will make or break your blockchain video strategy. It is paramount to have a clear overview of which metrics to track before implementing and executing a video strategy.
Furthermore it is important to note that it’s definately not a one-size-fits-all approach; every brand has more or less their own “north star” (most important) metrics, that is most relevant to the choosen video strategy.
Below are the 10 metrics most important for a video strategy in the blockchain market, as well as for tech and SaaS brands.
Views
The number of times a video has been watched. This metric is important because it gives an indication of the video’s overall reach and popularity.
Click-through rate (CTR)
The percentage of viewers who click on a link or call-to-action within the video. This metric is important because it measures the effectiveness of the video in driving engagement and conversions.
Engagement rate
The percentage of viewers who engage with the video, such as by commenting, liking, or sharing. This metric is important because it measures the level of audience engagement and interest in the video.
Bounce rate
The percentage of viewers who leave the video after only watching a few seconds. This metric is important because it measures the video’s ability to hold the viewer’s attention.
Average view duration
The average amount of time viewers spend watching the video. This metric is important because it measures the video’s ability to hold the viewer’s attention and keep them engaged.
Audience retention
The percentage of viewers who watch the video until the end. This metric is important because it measures the video’s ability to hold the viewer’s attention and keep them engaged.
Demographics
Information about the viewers such as their age, gender, location, and interests. This metric is important because it allows marketers to better understand their target audience and tailor their content accordingly.
Shares
The number of times a video has been shared on social media. This metric is important because it measures the video’s ability to generate buzz and reach a wider audience.
Subscriber growth
The number of new subscribers gained as a result of the video. This metric is important because it measures the video’s ability to drive audience growth and engagement.
Conversion rate
The percentage of viewers who take a specific action, such as making a purchase or signing up for a newsletter, as a result of watching the video. This metric is important because it measures the video’s ability to drive conversions and revenue.
In summary, the key online video marketing metrics include views, click-through rate, engagement rate, bounce rate, average view duration, audience retention, demographics, shares, subscriber growth, and conversion rate.
Understanding and tracking these metrics can help marketers better understand the performance of their video campaigns and make data-driven decisions to improve their results.
