Creating a video content strategy is essential for blockchain brands looking to establish themselves as leaders in the industry and drive conversions. In this guide, we will explore some of the key elements of a successful video content strategy for blockchain brands:
- Customer journey
- Cross channel promotion
- Main benefits of a video strategy when implemented correctly
- Shareability
- Visibility (as result of shareability)
- High(er) engagement
First and foremost, it’s important to have a clear understanding of your target audience and their needs. This means conducting market research and identifying your ideal customer. Once you have a clear understanding of your target audience, you can create video content that speaks directly to their needs and addresses their pain points based on key metrics for a blockchain video strategy.
Next, it’s important to establish your brand’s unique value proposition and communicate it clearly through your video content. The blockchain industry is highly competitive, and it’s important to differentiate yourself from your competitors.
By clearly communicating your unique value proposition, you can help to establish yourself as a leader in the industry and build a strong brand identity.
Different stages within a blockchain video strategy
It’s also important to consider the different stages of the customer journey and create video content that speaks to each stage. This means creating videos that educate and inform at the top of the funnel, and videos that persuade and convert at the bottom of the funnel.
Creating a mix of both short and long form video content can be beneficial. Short-form video content, such as social media videos, can be an effective way to grab the attention of potential customers and generate interest in your brand. Whereas long-form video content, such as explainer videos and webinars, can be an effective way to educate your audience and build trust in your brand.
Utilizing various video formats can also be effective in reaching different audiences. For example, live streaming can be a great way to interact with your audience in real-time and build a sense of community. Animated videos and infographics can be an effective way to explain complex concepts in a simple and engaging way.
Cross-channel promotion
It’s also important to promote your video content across various platforms and channels. This means sharing your videos on your website, social media channels, and through email marketing campaigns. By promoting your video content across various platforms, you can reach a wider audience and drive more conversions.
Furthermore, it’s important to measure the success of your video content strategy and make data-driven decisions. This means tracking key metrics such as views, engagement, and conversions. By measuring the success of your video content, you can identify what’s working and what’s not and make adjustments accordingly.
The main benefits of a video strategy
Your brand needs a good video strategy primarily because video content is an incredibly powerful and effective means of engaging and influencing its target audience.
Video, as a medium, offers several compelling advantages. Firstly, it’s highly engaging due to its combination of visual and auditory elements, capturing and retaining viewer attention better than text or static images. This increased engagement often leads to stronger brand recognition and customer loyalty.
Video content has a unique ability to evoke emotions, tell stories, and establish personal connections with viewers, fostering deeper brand loyalty. Furthermore, videos are versatile, allowing brands to adapt their content to various marketing goals and audience segments, making it an adaptable strategy.
In today’s thriving, but very critical blockchain landscape, many online platforms prioritize video content, increasing a brand’s visibility in search results and on social media, and enabling it to reach a wider audience. Video is also an effective educational tool, enabling brands to explain complex concepts, showcase product features, or share industry insights, positioning the brand as an authority.
Beyond engagement, videos have a direct impact on conversion rates. Whether through product showcases or compelling brand stories, videos can influence potential customers to take action, such as making a purchase or signing up for newsletters.
Additionally, videos are highly shareable on social media, driving organic growth and expanding the brand’s reach. Their storytelling capabilities help establish brand identity and reinforce core values. With the mobile-first approach to online content, video is easily accessible on smartphones and tablets, ensuring that brands reach their audience where they spend a significant portion of their online time.
Lastly, video marketing offers a wealth of analytics and data, allowing brands to track performance and make informed marketing decisions, which is crucial in refining future strategies for better results. In summary, a strong video strategy is indispensable for brands due to its potential to significantly enhance engagement, emotional connections, visibility, and conversions, making it a cornerstone of effective brand marketing in today’s digital landscape.
Shareability of video
The shareability element of video content is a critical factor that underscores the significance of a strong video strategy for blockchain brands.
Shareability refers to the ease with which viewers can share videos with their own networks and connections through various online platforms. It plays a pivotal role in amplifying a brand’s reach, increasing brand exposure, and fostering organic growth. Here’s an expanded list, especially important in the blockchain industry:
- Social Media Amplification: Social media platforms are prime channels for the sharing of video content and even moreso in the blockchain market, where most of the startup projects gain momentum via socials. When viewers come across a video they find engaging, informative, entertaining, or emotionally resonant, they are inclined to share it on their personal profiles. This sharing can lead to a ripple effect as the video reaches a broader audience through friends, family, or followers. Social media shares can significantly expand the reach of a brand’s message and content.
- Viral Potential: Exceptional video content has the potential to go viral, which is the holy grail for many brands. Viral videos can spread like wildfire, reaching millions of viewers in a short period. This extraordinary exposure can catapult a brand into the limelight and lead to an influx of new followers, customers, and brand advocates.
- Word of Mouth Marketing: When videos are shared among personal networks, it often comes with a personal recommendation or endorsement. This kind of word-of-mouth marketing is incredibly powerful, as people tend to trust recommendations from friends and family more than traditional advertising. It builds trust and credibility for the brand.
- Community Building: The act of sharing a brand’s video content can foster a sense of community among the viewers who engage with it. Those who share the video are often signaling their alignment with the brand’s values or messages, thus contributing to the brand’s community-building efforts.
- Cross-Promotion: Sharing video content can lead to cross-promotion opportunities. Influencers, partners, or affiliates may share a brand’s video, providing a way for brands to tap into their followers’ networks and extend their reach even more.
- Long-Term Impact: Shareable videos can have a long-lasting impact. Unlike some other forms of content that might have a short lifespan, evergreen video content can continue to be shared and generate value for the brand over time.
High(er) engagement
High engagement is one of the most compelling reasons why a strong video strategy is essential for blockchain brands. In a market where the average user is highly critical, leveraging a medium that gives higher engagement than traditional channels is super important as a base to grow from.
Video content has a unique ability to captivate viewers and keep them engaged, which is why it’s a cornerstone of effective digital marketing. Let’s delve deeper into the concept of high engagement in video content:
- Visual and Auditory Appeal: Video combines both visual and auditory elements, creating a multisensory experience. This makes it inherently more engaging than static text or images. The combination of visuals, motion, music, and voice or narration can evoke emotions, tell stories, and convey information in a way that resonates deeply with viewers.
- Storytelling Potential: Video is a powerful medium for storytelling. Whether it’s a brand origin story, a customer testimonial, or a compelling narrative related to a product or service, video allows brands to craft and convey stories that draw viewers in. This emotional connection can result in heightened engagement and stronger brand loyalty.
- Educational Value: Videos are an effective tool for educating the audience. They can simplify complex concepts through animations, demonstrations, or expert explanations. Educational videos not only engage the viewer but also position the brand as an authority in its niche.
- Entertainment and Emotional Connection: Beyond education, videos can entertain and emotionally connect with the audience. Whether through humor, drama, or touching stories, video content can create a personal connection, fostering a sense of empathy and shared experience.
- Brand Loyalty: Ultimately, high engagement leads to stronger brand loyalty. When viewers are engaged with a brand’s content, they are more likely to become repeat customers, advocates, and ambassadors for the brand.
Conclusion
Creating a video content strategy is essential for blockchain brands looking to establish themselves as leaders in the industry and drive conversions.
By understanding your target audience, communicating your unique value proposition, creating a mix of short and long form video content, utilizing various video formats, promoting your videos across different platforms and channels, and measuring the success of your video content, you can create an effective video content strategy that will help you reach your goals.
With the right strategy, you’ll be able to educate your audience, build trust, and drive conversions, which is crucial for the success of any blockchain brand.
