Blockchain video marketing
In a pseudo-anonymous blockchain market, trust is the most important currency.
• Increase long term investors with an enticing video marketing campaign • Attract end users • Improve community engagement
Top notch blockchain video content at Slance
In the attempt to find out more about Blockchain, most internet users will quickly stumble upon confusing sentences and unfamiliar terms connected with this technology.
“Blockchain is an immutable digital ledger”
Immutable, digital, decentralized – what does it all mean and how do these terms describe this revolutionary technology?
These keywords, In simple terms, point out the fact that blockchain is a “chain” of data, where every transaction is transparently “written” in packets of information called blocks, which cannot be changed once they are written thus making it secure and trustless.
Besides immutability, decentralisation is another important aspect of the blockchain, meaning its infrastructure is not centralized by a single entity, but instead it is secured through a limitless number of users.
Why is the Blockchain technology revolutionary?
Blockchain is a revolutionary tech for many reasons, in the simplest terms; it solves certain barriers in the safe distribution of data across the internet by utilizing open source technology.
Such solutions were difficult to come up with before the emergence of this tech, which is being researched today even in the most important sectors, including the world of finance and the medical services industry.
Blockchain will reveal more and more of its benefits through time, as it starts getting closer to the general public, thus changing the ways we operate most of today’s services.
How is Cryptocurrency connected to Blockchain technology?
One of the most wide-spread use cases of Blockchain technology is established through its close connection to the world of Cryptocurrency.
These digital currencies, as they are sometimes called, are the first step into the world of blockchain for most people today.
Although being limitless in its expansion, blockchain technology is not a novelty anymore, and an increasing number of developers are joining the space to build their own apps, protocols and different types of smart contracts.
With the space getting bigger and more complex, simply building on the blockchain is not enough anymore to be easily spotted by relevant market players or investors.
Additionally, the mechanics and features of smart contracts can be difficult to understand for regular investors, making the efforts of presenting a project to its target audience a bigger challenge each passing year.
On the other hand, the interest in the blockchain space has been in a rapidly increasing trend since the emergence of the first cryptocurrency – Bitcoin.
The rising trend is creating a fertile ground to grab exposure with experienced blockchain veterans, but also newcomers into the space.
Instead of trying to reach an audience through overly complex strategies, a solution that enables investors to quickly discover and educate themselves on a project should be a rather quick and easy one.
This is where Slance steps in!
Our specialty is a method that has proven itself as a successful way of helping investors in finding, and educating themselves about quality projects.
This method is Blockchain Video Marketing!
What is “Video Marketing” in Blockchain?
Blockchain Video Marketing is an efficient and easy method for showcasing, explaining and presenting blockchain projects to a wide audience through popular promotional channels.
Presenting blockchain projects through video content is a method which helps investors and blockchain enthusiasts save time while educating through short and visually appealing video content.
Why have it complex, when you can have it simple.
Here, at Slance, our videos are created with the aim to provide an easy viewing experience, relying on simple animation techniques and simplifying concepts to portray relevant information to its viewers.
We are driven by the intention to provide users with an easy way of researching, educating on and discovering blockchain projects.
From the developers’ point of view, using Blockchain Video Marketing helps developers communicate their goals, project features and key information to supporters, while at the same time helping the projects stand out in the market and successfully find its target audience.
How can you benefit by using Blockchain Video Marketing?
The evolution of blockchain-specific marketing is moving as fast as the evolution of the technology itself.
Such a fast moving dynamic requires its participants to adapt their marketing methods quickly, if they do not want to be left behind by teams with extensive knowledge in up-to-date marketing.
This is where Video Marketing in blockchain comes to its rightful role.
Marketing a blockchain project through our video content makes for a great way to:
- Showcase the project in an easy and appealing way
- Educate users on the mechanics, use cases and other important aspects of a blockchain project
- Explain how to use protocols, wallets or dApps with a simple video guide
- Explain or educate viewers on any topic, product or a service required by our client
- Explain the tokenomics of a project
- Guide investors on where and how to buy the project’s tokens
What types of video-production services do we offer?
At Slance, we offer multiple types of service in video production and marketing for blockchain, thus encompassing any possible requirement brought up by our respected clients. The types of services we offer range from general blockchain project presentations, educational explainers and promotions, to specific tutorials/how-to videos and explanations.
Services Slance offers in video production and marketing are the following:
Slance Project Explainer
Communicates key benefits and features of a project to the highly engaged Slance audience.
- 3-5 minutes
- Prices start at $450
- Published on the Slance channel
- $100 discount per video
- Free Youtube optimization (thumbnail, meta, tags)
- Real audience, no bots, high engagement
- Free style guide creation
Project explainer
Communicates key benefits and features of a project.
- 3-5 minutes
- Purchased copyright free for own usage
- Price starts from $450
- Free style guide creation for future project use
Education explainer
Simplify complex topics with easy to follow animations.
- Length: 1-15 minutes
- Price starts at $450
- Partnership benefits available based on topic complexity and animation style
- Video series available
Promotional explainer
Short promo video with focus on product/service/platform/software/…
- 30 seconds – 1,5 minutes
- Usable for video advertisement, banners, GIFs
- Price starts at $350
How-to / Tutorial
Show how to step-by-step buy/use your token/project/wallet/protocol/platform.
- 1 – 3 minutes
- Free style guide creation
- Price starts at $250
Tokenomics
Show the tokenomics/mechanics of a project.
- ~1 minute
- Usable for presentations / investor updates
- Price starts at $250
Video overlays
Overlay over screen recording or existing video content that highlights important clicks/buttons/elements so that the viewer can easily follow along.
- 1 – 5 minutes
- Helpful for tutorial videos
- Price starts at $75 / minute
Video translations
Various translation options in. Current languages: EN/JP/DE/FR/NL
- Hardcodes on-screen
- Subtitle file generation
Other services
Graphic design services:
- NFT creation in any format
- Social media promotion kit (GIFs, Banners)
- Brand style guide (logo placement, colors, typography, …)
Testimonials
"Professionalism – Excellent
Flexibility – Excellent
Responsiveness – Excellent
Final Result – Met expectations"
"Our partners and friends in Slance have become a crucial part to Octaplex Network's success so far.
They played a major role in building our brand, always providing highest quality content which we and our community loves."
"Working with Beau and his team has been a dream and I have been referring these guys a lot. Absolute professionals.
They are experts at making complicated dynamics visually easy to understand, so you as a business can clearly communicate you value or service"
Animation
Partners
What are the benefits of using our video content services?
Slance is a dedicated team with extensive knowledge in blockchain, brand creation and video production.
Our services are always delivered on time and we take our roles in the team responsibly to ensure a satisfactory result for our clients.
Relying on open-source technology, and being unregulated as it is, the blockchain space offers anyone a chance to get involved by offering their services, which has brought an uprising of different service providers of all kinds.
Instead of being worried by this trend, we simply focus on up-leveling our services, while aiming to stand out from the rest in the market using our professional approach and exquisite service quality, while remaining competitive with our prices.
Our team has a great combination of blockchain, marketing and branding professionals as well as experts in the fields of animation and script writing.
This variety of skills is what enables the creation of top-notch content in as short a time-span as possible, while delivering great results.
Regarding client relations, we are open to collaboration with clients in a flexible way, adapting to each project’s individual needs, so that the team can feel free to communicate with us their end goals and requirements.
The production process with Slance is an interactive one, engaging our clients in a feedback driven system which ensures a maximum level of satisfaction for them.
What does the video production process look like?
The creation process for our videos is done through several steps, for which we have dedicated specific roles in the team, thus enabling the team members of each role to completely focus on delivering their part in the best way possible.
Even though working in separate production stages, the team members consult with each other in several stages during the production process, in order to work in a coordinated and efficient way.
The process of creating video content is divided into 3 different main parts:
Pre-production
In the beginning phase of the production process, a foundation is being created, and that is the video script.
The script serves as a basis for all the other parts of the production process, and as such is being created with check ups and a review by our client before proceeding with further production stages.
The pre-production phase includes:
- Video goals and how it ties into the general marketing strategy
- Budget
- Storyboarding and scenes
- Project timeline
- Script writing
- Production suite and animating resources
Production
The production phase is the most collaborative and interconnected part of production, as here the team members communicate together the most and review each other’s work multiple times.
These reviews are what we call “check-ups”, and they serve to ensure that the end product is made in a coordinated and efficient way, which ultimately fulfills the client’s requirements.
These check moments are:
- Script creation
- Based on our findings in the exploration phase, the client now has the chance to double-check if everything is present and make suggestions. This is usually done together with a few team members to ensure the script is 100% correct.
- Style guide approval
- First demo approval
- Finalized video file approval
If you have specific visions, ideas, or visuals that you want to be included in the final product, be sure that you have clearly communicated that with your producer before the end of the production phase.
Post production
Following the finalisation of the production phase, our team can begin focusing on editing and processing the details of your video into a final product.
During the post-production phase, your video production team will begin the process to organize the details and edit the actual video.
The production phase includes:
- Video editing
- Reviews/approvals
- Final Delivery
Prior to starting, and during the production process, we communicate the requirements with our clients clearly and consult with them along the way.
Even though the clients usually have their vision of how the end product should look, we still offer our clients a chance to relax after communicating their vision and aim, and let our team work on production with its magic.
We always strive to take each task professionally in order to deliver the highest service quality, and therefore have a satisfied clientele behind us
Feel free to check out the feedback of our clients showcased on our website!
For any questions, inquiries and more – contact us through our Telegram and let’s have a chat!