Crypto Animation Studio

You aspire to achieve top-tier status in the forthcoming bull market, positioning yourself for widespread adoption.

An admirable goal, but you face one major issue that significantly impacts your growth potential:Β a lack of trust in the crypto market.Β 

There are many wonderful and great projects in the crypto space, yet they struggle to get past the startup phase or mature into well-known brands because onboarding new users remains difficult because of brand credibility.

This is where our professional services as a Crypto Animation Studio come in: we specialize in promoting ambitious concepts with the help of simplifying complex by means of strategy and animation, thereby positioning your brand as an authority within your Crypto niche.

Active since 2020, we helped prominent Crypto brands such as Decrypt, Protocol Labs, Infura and Polymesh leverage the insights of years of success stories to create a custom-made 4-step plan that fits into the overall marketing strategy.

In this guide we will share our process from A-Z and how we can help you become a top-of-mind brand in your niche.

β†’ View Pricing or Get started

First: a word on how we work in relation to your brand

Choosing a reliable creative partner means the difference between becoming successful and staying in the background.

This is why we always start every collaboration with a Discovery & Introduction call. Do we match well? Do we vibe together? Are expectations aligned?

At Slance, we typically act as an extension of your marketing team for on-demand video and design needs.

Our strategic knowledge and on-demand production capabilities make us the perfect creative partner for long-term growth. And the best way for us to do that is by falling back on a strategy we developed together with you as the client.

In short: we have developed a unique 4-step Creative Content Plan based on years of industry insights that rocket-boosts the effectiveness of all your marketing efforts. With this plan we help you go from Strategy to Production to Execution and we guarantee real results within 3 months.Β 

We are storybrand.com certified, which means we can help you craft the narrative around your brand’s story which helps you set yourself apart from the competition.

Furthermore, our extensive digital marketing strategy expertise helps build a video & design strategy that is part of your overall marketing strategy.

Together, these two elements (Story + Strategy) form the basis for long-term succes. This ‘ strategy guide ‘ serves as a fallback for everything we do and guarantees expectations and marketing goals are met throughout our journey together.

After the Strategy and Story are defined, we move onto production process. In this step we deliver content that is needed at each specific stage of the strategy, based on the phase of the customer journey:

First-contact campaigns (Top of Funnel)

For example, for first-contact campaigns we would create social shorts, which maximize brand visibility across social channels. Social shorts are quick to-the-point visuals that instantly draw attention and evoke a call to action.

Educational content (Middle of Funnel)

Next, when your ideal audience is aware of your brand, we would create educational animation videos that help your audience better understand what you do and how it benefits them.

By teaching or sharing valuable know-how, you position yourself as an authority, thus strengthening the bond between you and your prospective audience.

Onboarding (Bottom of Funnel)

Finally, when your ideal audience is aware of your brand and he has a certain level of trust, we could create onboarding videos that help close the final step for your users to onboard to your platform, turning them into long-term customers or end users.

Client satisfaction (on-going)

Of course, your work is not done once you onboarded satisfied clients. At this stage it is important to remain top-of-mind and incite contineous usage of your platform. This we can help with by creating helpful, engaging content on a weekly basis.

Keep your audience in the loop, and your audience will increase it’s exposure to your brand.

Succeeding in an intensely competitive market

We don’t need to emphasize how challenging it can be to thrive in the ever-evolving crypto landscape.

The reason is simple: the potential for growth is immense, the rewards can be substantial (as can the risks), and thus the competition is exceptionally fierce.

Let’s address one thing right away: Achieving growth in 2023 revolves around video content.

There’s no denying this fact: video now constitutes a staggering 65% of all internet traffic and is the overwhelmingly preferred medium for communication, education, and entertainment. Video surpasses podcasts, written blog content, and social media posts by a significant margin.

We’re not suggesting that you should neglect other marketing channels. What we’re saying is that video content offers the best Return On Investment (ROI), followed by all other channels.

Our extensive industry expertise enables us to provide solutions to questions such as:

  • How can we transition from obscurity to prominence? If you’ve been in the startup phase for some time and aim to mature your brand, scale up to the next level, our 4-Step Creative Content Plan, tailored to your objectives and vision, can assist you.
  • How can we differentiate ourselves from the myriad of crypto brands? As we mentioned, the market is thriving but intensely competitive. By establishing a robust strategy that forms the basis for long-term success, we guide you in standing out from the competition, starting from the initial contact to user onboarding.
  • How can we become an industry leader and the go-to solution? Building brand credibility is the key to establishing a top-rated crypto project. The most effective approach to achieving this is by increasing visibility and educating your customers. Educate them on how your product can improve their lives. Be a trusted advisor and offer a clear plan they can follow.

Additionally, we address common challenges faced by crypto brands, including:

  • Improving your listings
  • Focusing on organic growth rather than continuous ad spending
  • Securing better funding
  • Onboarding the new generation of Web3 power users (and facilitating mass adoption when this wave arrives)
  • Achieving prominence without relying on influencers
  • Converting followers into believers. Our concise social media video productions accomplish precisely this by transforming followers into loyal advocates through brief, targeted videos designed for social platforms.

All of the above is addressed through our uniquely developed 4-Step Creative Content Plan.

Our 4-Step Creative Growth Plan

We have an exceptional solution that will set you apart from the competition and position your project to reach top-tier status.

Our 4-Step Creative Growth Plan encapsulates years of industry wisdom, best practices, and successful case studies from ambitious brands we’ve collaborated with.

We’ve distilled all the most valuable insights and successful strategies into a single plan, designed to guide your brand towards prominence, step by step.

This plan isn’t meant to replace your existing marketing strategy; rather, it complements and enhances the effectiveness of all your marketing endeavors.

By incorporating visual storytelling into your overall marketing strategy, we lay the groundwork for sustained, long-term growth.

The 4-Step Creative Growth Plan revolves around identifying opportunities for expansion.

Here’s a detailed breakdown of the plan:

  • Audit: We thoroughly assess your current practices and identify concrete areas for improvement.
  • Story: We craft a compelling narrative around your ideal customer, focusing on their immediate pain points. Subsequently, we position your brand as a valuable guide that can enhance their lives. Storytelling resonates deeply with your customers and is the linchpin for refining your marketing communication.
  • Strategy: With the audit and story in place, we formulate a concrete strategy, with a focus on one or two primary growth channels.
  • Production: Building on the strategy, we begin creating content (including video, design, and social media shorts) that aligns perfectly with the story and strategy. This ensures that all types of communication and campaigns we execute are crystal clear and yield outstanding results.

But don’t just take our word for it when we say that our unique plan is effective. Read some of our client testimonials to witness how we’ve assisted them in transitioning from startups to mature, established brands.

We offer a guarantee of tangible results within three months from the commencement of our collaboration.

A quick word About us

We pride ourselves by being one of the premier Crypto Animation Studios in this thriving market.

Active since 2020, we’ve helped over 100 ambitious Crypto brands become the go-to solution in their niche with promotional social shorts and educational animation videos.

By now we’ve completed over 450 projects and managed to get 65+ glowing reviews from our clients. Make sure to read them to get a good idea of who we are!

Our in-house team consists of 7 enthusiastic designers, writers and animators, all whom work fully remote.

Working fully remote makes us super lean and we have virtually no overhead.

This has a very positive effect on pricing, which are highly competitive. Compared to other crypto animation studios we are about 60% more cost effective.

There is a reason for this however: instead of investing in one very high end super-video that costs the majority of your marketing budget, why not invest in multiple videos instead?

This way you have much more contact moments with your audience + you can easily re-use content. Our pricing model allows for you to get a much better Return on Investment, simply because a single video isn’t going to cut it anymore.

You need multiple, engaging videos to support your entire marketing campaign.

 

Tom

Voice

Beau

Project Lead

Anto

Animator

Niko

Animator

Malaya

Writer

Blocky

Dogchain Companion

Pricing models we offer

Being flexible means offering pricing models that match with your needs in the different stages of growth.

We always work with price estimates. This means we will communicate a price before the project starts and once the project is near completion we share the final price based on actual time spent (we time track everything).

This ensures pricing is fair and you are always aware of the total cost of the project without going over budget.

Flat rate pricing

We offer flat rate pricing on a per-project basis. Pretty straightforward: you pay x amount per deliverable.

Flat rate pricing is ideal for crypto brands that need a one-time project done, for animation videos or social shorts.

For design work we charge our standard agency rate of $65 / hour – which of course is time tracked again. We offer landingpage design, web designs, social content, banners, whitepapers and pitch decks, amongst any other design request you might have.

⭐ View: our pricing

SubscriptionΒ  pricing

Subscription pricing is ideal for crypto brands that require continuous deliverables.

We offer three subscription options:

  1. Weekly deliverables: For teams with weekly graphic & video needs
  2. Bi-Daily deliverables: For teams with frequent graphic & video needs
  3. Daily deliverables: For teams with on-demand graphic & video needs

Subcriptions are cost-effective + it helps us establish a mutually beneficial partnership for optimal, long-term growth.

⭐View: subscription options

Bespoke pricing

For the most ambitious teams with the most ambitious goals: our bespoke pricing model offers on-demand, contineous deliveries based on the overall video strategy and Story narrative we developed together with you as the client.

Bespoke pricing includes Strategy, Story, Production and Implementation.

For Strategy we create a tailor-made plan and fit it into the overall marketing strategy, ensuring that long term and short term goals are achieved throughout the year.

For Story we craft a narrative around your brand that sets you apart from the competition. This ‘Storybrand’ serves as the foundation for all communication and marketing efforts.

For Production we deliver a constant flow of design, motion graphics, videos and social shorts, based on the schedule that is needed at a specific time in the marketing strategy.

For Implementation we maintain and boost video channels. Implementation also includes monthly marketing reporting and quarterly strategy sessions.

With Bespoke pricing we act as a creative growth partner for long-term growth and maximize growth potential, helping you become a top 1000 Crypto brand.

⭐View: Bespoke pricing

Why Crypto brands should leverage the power of animation

Using an animation studio for your crypto startup or growth-stage brand goes further than simply producing a few videos and publishing them on your social channels.

Lets go over the five key advantages of using animation as part of your marketing strategy:

  • Visual Appeal and Engagement: Animation has a unique ability to captivate audiences with visually appealing and engaging content. Animated videos or graphics can convey complex ideas and messages in a simple, entertaining, and easy-to-understand manner. This visual appeal can help your company stand out and leave a lasting impression on your target audience.
  • Versatility: Animation can be applied across various marketing and communication channels, such as websites, social media, advertising, presentations, and more. Whether it’s for explainer videos, product demonstrations, or storytelling, animation can adapt to different formats and platforms, making it a versatile tool for promoting your brand and products.
  • Cost-Effective Production: While high-quality live-action video production can be expensive, animation can often be a more cost-effective alternative. Once created, animated assets can be reused, modified, and repurposed, saving money in the long run. This can be particularly advantageous for startups and small businesses with limited budgets.
  • Unlimited Creative Possibilities: Animation allows for limitless creativity. You can create imaginary worlds, characters, and scenarios that may be impossible or prohibitively expensive to replicate in the real world. This creative freedom enables your company to express its unique brand identity and connect with the audience in a way that’s not constrained by reality.
  • Global Appeal and Accessibility: Animation transcends language and cultural barriers. It can be easily adapted for international audiences, making it an excellent choice for businesses looking to expand globally. Furthermore, animations can be made accessible to people with disabilities through the inclusion of closed captions, subtitles, or other assistive technologies, promoting inclusivity and reaching a broader audience.

Incorporating animation into your crypto marketing and communication strategies can help your business tell compelling stories, simplify complex concepts, and engage your audience effectively, ultimately contributing to business growth and success.’

Remember: trust is the biggest growth lever in the crypto industry. And animation videos are the biggest driver of trust.

The different types of animations

Animation videos come in different formats and types. Depending on your needs, we look into which format works best in relation to your overall marketing strategy.

Slance specialises in animation videos, social shorts and motion graphics. Let’s look in-depth into all three:

Animation videos.

These are the ‘basic’ type of animation videos we produce and are mostly used for promotional content as well as educational content. Specifically made to simplify complex, our animation videos help position your brand as an authority by explaining complex topics.

Perfect for educating new users, or explaining a difficult to grasp concept, animation video productions are ideal for social channels.

Our productions are all multi-usage as well. What we mean by this, is that we use one animation video for multiple purposes: we can cut it up into smaller stand-alone videos for social content or we can use certain scenes as the basis for other videos.

Social shorts

Social shorts are quick, to-the-point social videos that help turn your followers into believers. Because you have 2 seconds to make a lasting impression, social shorts instantly draw attention and help tremendously with brand visibility.

Social shorts are typically 5-15 seconds long and have one very clear goal:

Onboard – quickly tell users what to do

Promote – quickly promote a product, feature or service

Educate – super quickly educate a topic, used as springboard towards a longer explainer video

Social shorts are made for both horizontal views and vertical views (TikTok, Youtube Shorts).

When we produce shorts, we always look at how shorts support the overall video strategy, which in turn supports the overall marketing strategy.

Motion Graphics

Motion graphics are any visuals that move, or are somehow animated. These could be visuals on a website, or visuals in animated whitepapers (which are very popular in the crypto industry these days).

Motion graphics are also used in infographics and pitch decks.

Motion graphics draw attention and quickly highlight a specific feature or product.

Motion graphics involve using animated graphic elements, typography, and visual effects to convey information or tell a story. They are often used in advertising, title sequences, and infographics, providing a visually dynamic way to present data or concepts.

Besides the above, there are more variations to animation. Let’s go over them here:

2D Animation

This classic animation style involves creating two-dimensional characters and environments. It can range from simple hand-drawn animations to more complex digital creations. 2D animation is commonly used in cartoons, explainer videos, and educational content.

3D Animation:

3D animation involves creating three-dimensional characters and objects. It is widely used in the film industry for animated movies, as well as in video games and product visualization. 3D animation provides depth and realism to the visuals.

Stop Motion Animation

Stop motion animation is a technique where physical objects are moved and photographed frame by frame to create the illusion of movement. It’s used in claymation, puppet animation, and even some special effects in movies, giving a tactile and charming quality to the animation.

Whiteboard Animation

Whiteboard animation, also known as video scribing, typically features a hand drawing illustrations on a white background while a narration explains a concept or tells a story. It’s commonly used for educational and explainer videos.

Pixelation

Especially popular with crypto games and game-related concepts, pixelation is a unique form of stop motion animation that involves using live actors or objects as “puppets.”

The animators take a series of photographs in which the human subjects are posed and repositioned in small increments between each shot. This technique can create surreal and humorous effects and is often seen in experimental and artistic animations.

Convincing arguments for working with a crypto animation studio

We understand a certain level of hesitation before partnering with a crypto animation studio.

However we are convinced that we can help scale your brand next level. Our combination of highly competitive pricing + years of industry insights make us a great addition to your marketing team.Β 

Aside from that, our services also:

Enhance Visual Appeal of your brand: We create visually captivating and unique content that helps your brand stand out in a crowded market. The visually engaging nature of animation can make a brand more memorable and eye-catching.

Storytelling Excellence: We excel at telling stories (we are also storybrand.com certified), which is a powerful way to connect with audiences. Through animation, you can convey your unique brand message, values, and brand identity in a compelling and emotionally resonant manner.

Cost-Effectiveness: While live-action production can be expensive, animation often offers a more cost-effective alternative. Once created, animated assets can be reused, modified, and repurposed for different projects, saving money in the long term.

Creative Freedom: Animation allows for limitless creativity. We can create characters, scenarios, and environments that are not limited by the constraints of the real world, enabling you to express your brand personality in unique ways. Seeing how the crypto industry is closely related to the Metaverse concept, unlimited creativity helps create digital worlds and experiences.

Educational Value: Animation can be an effective tool for educating customers about products, services, or complex concepts. You can use animation to simplify information and guide customers through your products and services.

Consistency in Branding: Animation studios can create characters and elements that consistently represent a brand’s identity. This consistency helps build brand recognition and loyalty over time.

The animation process for Crypto productions

We pride ourselves with quick turnaround of 3-5 days for the initial production phases.

After which we enter a phase of refinements and feedback, followed by implementation.

Here’s an outline of the animation video production process, which typically consists of several key stages:

 

  1. Concept Development + Story narrativeΒ 
    • Define the purpose and objectives of the animation.
    • Create a concept or script outlining the story, characters, and key messages.
    • Establish a target audience and style for the animation.
    • Craft the narrative around the brand (based on target audience)
  2. Pre-Production:
    • Storyboarding: Create a visual storyboard to plan the sequence of scenes.
    • Script: Finalize the script, including dialogues and narration.
    • Character Design:Β  Design and create characters, including their appearance and personality, based on the Story strategy guidelines.
    • Asset Creation: Develop any necessary visual elements, props, and backgrounds.
  3. Voice Acting (if applicable):
    • Cast and record voice actors for characters and narration.
    • Ensure clear and expressive delivery of lines.
    • Note: Voice acting is optional for Social shorts
  4. Production:
    • Animation: Animate characters, objects, and scenes using 2D or 3D software.
    • Texturing and Lighting: Apply textures, colors, and lighting to the animation.
    • Sound Design: Add sound effects and background music to enhance the viewer’s experience.
  5. Post-Production:
    • Editing: Assemble the animation scenes, add transitions, and fine-tune timing.
    • Compositing: Combine various elements, such as characters and backgrounds, to create the final visuals.
    • Color Correction: Adjust colors and tones for consistency and visual appeal.
  6. Quality Assurance:
    • Review and refine the animation to ensure it meets the project’s goals and standards.
    • Address any issues, errors, or inconsistencies.
  7. Rendering:
    • Render the final animation, which involves processing and exporting the individual frames into a video format.
  8. Audio Post-Production (if applicable):
    • Mix and master the audio elements to achieve optimal sound quality.
  9. Distribution and Marketing:
    • Decide on the distribution channels for your animation, such as your website, social media, or video-sharing platforms.
    • Implement a marketing strategy to promote your animation and reach your target audience.
  10. Feedback and Revisions (if necessary):
    • Gather feedback from stakeholders or test audiences.
    • Make any required revisions or improvements to the animation.
  11. Final Delivery:
    • Deliver the completed animation in the desired format for distribution.
  12. Analytics and Evaluation:
    • Track the performance and engagement of the animation (based on used social channels)

About us

Active since 2020 and trusted by 100+ brands, we are one of the premier animation & design studios operating in the thriving Web3 space.

Our in-house team specializes in simplifying complex with fresh animations, helping ambitious brands scale next level with our unique 4-step Creative Content Plan.

When you work with us, we guarantee real results that serve as the foundation for long term growth and is a worthy investment into the future of your company.

450+

Projects

100+

Clients

65+

Testimonials

7

In-house team

Partnerships

Testimonials πŸ”₯

β€œSlance is really responsive and professional. Nailed the edits and the platform for feedback is practical to use. Overall very impressed.”

Graem

Polymath, polymath.network

β€œOur continued partnership with team Slance has been wonderful and we are looking forward to working more often in the future.”

Eric

Decrypt, decrypt.co

β€œOur video promo-edu series made by Slance looks great. Wonderful visuals and great delivery.”

Clarissa

Infura, infura.io

Pricing ⭐

Animation videos

$20 / second

ο€Œ

Perfect for a long-term growth strategy

ο€Œ

~ 30-90 seconds

ο€Œ

Horizontal or Vertical

ο€Œ

Educate with narrative-driven storytelling and in-depth product promotion

ο€Œ

Boost brand credibility

ο€Œ

Slower pace, highly engaging

ο€Œ

Includes Voice over

ο€Œ

Includes script, storyboards, animation, voice

ο€Œ

Simplify complex with flat & isometric animation

ο€Œ

Unlimited revisions + feedback and refinement

ο€Œ

Fully designed in line with brand guidelines

ο€Œ

No royalties, copyright or watermarks

ο€Œ

1-2 weeks delivery time

Social shorts

$15 / second

ο€Œ

Perfect for quick promotion campaigns

ο€Œ

~ 05-30 seconds

ο€Œ

Horizontal or Vertical

ο€Œ

Onboarding, mini-education, promotion, product demos

ο€Œ

Boost Top of Funnel visibility

ο€Œ

Faster pace, highly engaging

ο€Œ

Optional: Voice over

ο€Œ

Includes script, storyboards, animation

ο€Œ

Simplify complex with flat & isometric animation

ο€Œ

Unlimited revisions + feedback and refinement

ο€Œ

Fully designed in line with brand guidelines

ο€Œ

No royalties, copyright or watermarks

ο€Œ

2-4 days delivery time

Design + Motion graphics

$65 / hour

ο€Œ

Perfect for improving overall branding

ο€Œ

Social content, short-&-sweet animations, podcasts, event videos

ο€Œ

UI / UX design, web design, platform design

ο€Œ

Banners, GIFs, loops, images, ...

ο€Œ

Logo design, brand style guides, brand books, ...

ο€Œ

Whitepapers, pitch decks, investor presentations, ...

ο€Œ

NFT Artwork, NFT collections, traits

ο€Œ

Fully designed in line with brand guidelines

ο€Œ

No royalties, copyright or watermarks

ο€Œ

2-4 days delivery time

On-demand needs? View subscriptions, from $650 / m

FAQ πŸ’―

What is included in the price?

All pricing includes:

  • One feedback round per production phase (1x script, 1x storyboard, 1x full length)
  • No royalties, no watermarks, no copyright
  • Variations (for designs)
  • High end quality, comparable to showreel productions
  • Visual style in line with brand guidelines
Why wouldn't we hire in-house?

Fair question!

Our reasoning is that currently the cost of hiring one in-house videographer / animator / designer far exceeds our pricing. This is because of scarce availability in the blockchain space, as well as having to offer extra benefits on top of a competitive salary. And the recruitment process can be time consuming that comes with a work in period.

Additional to a videographer / animator, you'll need a voice artist, designer and script writer for full video productions. These are all roles we have readily available on our in-house team.Β 

Working with us, you are fully unburdoned for the entire video production proces. From A-Z, all stages are handled by us and you'll only have to sign off on the final video result you are satisfied with.

Are videos or designs created by AI?

No. We do not use any AI software to help generate designs, logos, scenes, storyboards, scripts or voice over at any step in the production process.

The videos and designs we produce for you are 100% made by our in-house team of illustrators, designers and writers. Every step in the process is hand-done by us before its good to go to the next phase. Any video we deliver is of the highest quality and human-made.

Note; we are experimenting with AI and how it can benefit the overal video production process. So far we've had succes with ideation / inspiration and script writing. However, in it's current state, AI cannot replace the creativity needed for video productions that humans provide.

What are additional options per video?

We offer the following options for every video production:

  • Unlimited revisions / feedback / refinement at $65 / hour
  • Export transitions / effects / elements into graphic files: $25
  • Separate scenes into social shorts: +$25 / scene
  • Subtitles (hardcoded): +$95 per language
  • 4k production + export (future proof): +$250
  • Purchase source file: 0.75% total cost
  • Thumbnail: +$35
What if a project does not match expectations?

Not to worry, we keep designing and refining until you are 100% satisfied with the result.

Can we purchase source files?

Yes, we offer the purchase of source files at an extra charge, to be decided per video project.

How is your typical workflow?

Every project starts with a discovery call in which requirements and wishes are discussed. Based on your input we draft a delivery timeline and after an upfront payment we kickstart the project by writing the script.

After the script is approved we move onto to voice over production.

When the voice over is done we design the storyboards + a short demo.

Once the demo is approved we continue with the full length production, which also has a feedback + refinement stage after its completed.

Once the video is approved by you we share the final video file.

In short, the workflow is as follows:

  1. Discovery call
  2. Script writing
  3. Voice acting
  4. Storyboards + demo
  5. Full length video + feedback
  6. Finalized video
Do you offer discounts?

Our prices are already exceptionally competitive, and we therefore do not offer discounts. We do however offer perks that come with higher volume orders such as set delivery times, recurring timelots and discounted freedback prices.

How is payment handled?

We offer invoices to be paid via bank transfer or crypto transfer (bep20/erc20) in any stablecoin currency.

What industries do you work with?

We work with and in the following industries / markets:

  • Cryptocurrencies
  • NFT art
  • NFT collections
  • NFT gaming
  • Blockchain
  • Blockchain gaming
  • TradFi
  • DeFi
  • Web3 (overarching)

Ready to πŸš€-boost long-term growth?

Schedule a discovery call below or get started here