Why should crypto businesses use animated videos?

Just like the crypto space, animated videos are fun and dynamic! This is exactly why most members of the crypto community prefer engaging with projects that include videos in their business strategies. 

By leveraging the benefits of these videos, a crypto project will be able to grab the attention of their viewers much easier than with other, outdated marketing and educational methods. 

Almost no-one enjoys spending hours researching through whitepapers, just to find out if a project is worthy of consideration as an investment. That’s why in the fast-paced cryptocurrency markets, investors need to keep up with all the changes and new projects as efficiently as possible, hence the ability to perform quick market research is what gives investors the winning edge.

What better way to achieve that, than through short, interesting and attention grabbing video content?

The types of animated video for crypto projects

Animated videos can be used for numerous use cases in a crypto project. 

First and foremost, animation can be utilized for educational purposes, where beginners can learn about complex Crypto concepts through graphics, animations, and voice-overs. 

Besides education, animation can also be leveraged for marketing purposes by creating engaging ads to attract new customers, promote products or explain ICO goals.

But let’s take a closer look at all of the most common types of animated videos for cryptocurrency projects:

Explainer videos are used to explain complex concepts and ideas in a simple and easy-to-understand manner. They are perfect for simplifying technical topics and making information more accessible to a wider audience.

Promotional videos are designed to promote a brand, product, or service. These videos can be used to create hype around a new product launch, promote a company’s mission and values or showcase the benefits of using a particular platform.

How-to guides provide step-by-step instructions on how to use a platform or product. They are a great way to educate users and encourage them to try out a new product or service.

Technical explainers explain complex technical concepts related to the Crypto industry. By using them, you can help investors and enthusiasts gain a deeper understanding of the inner workings of blockchain-based systems.

Social media videos are designed to quickly grab your viewers’ attention. They can be used to create buzz around specific events or promotions or share important news with your audience in a fun and engaging way.

How to choose the right type of animated video for your crypto project

With such a diversity of use-cases for animated videos in crypto, you might ask yourself what is the most effective way to include these videos into your business strategy? 

Choosing the right type of video promotion is crucial for a successful marketing campaign. To determine which type of video promotion fits your business needs, you must start with understanding your marketing goals and target audience.

If you are looking to increase brand awareness, an animated explainer video might be the best option. It can help you to explain your brand’s values and products/services in an engaging and creative manner.

In case your goal is to showcase your brand personality, product demos, and testimonials may work best. This type of video promotion can help you to establish brand identity, show customer experiences, and ultimately drive sales.

To engage customers and maintain their interest, social media videos are ideal. These videos are usually short, simple, and designed to grab the viewer’s attention.

Once you identify your target audience, you can match the right video format with their needs. These insights will ensure that you deliver an effective video promotion that meets your goals and boosts your ROI. For this reason, our team prioritizes close communication with each of our clients to better understand their specific requirements. By doing so, we are able to craft videos that are a perfect match for their needs. 

And let’s be honest, who doesn’t love personalized content that’s tailor-made for them?