Crypto Website Design

In the world of crypto; sentiment is everything. Although without a doubt, technologies, use cases and other relevant aspects are equally important, the reality is such that the majority of crypto investors only look for the next flashy project to invest into. 

That’s just the crypto game, so it’s better to play along then to turn against the tide, wouldn’t you say? Well, that applies to your crypto website as well!

In this mini-guide we talk about the basis of Crypto website design, it’s purpose and our design process. 

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Crypto Website examples





Crypto website design mini-guide

Why Websites Are So Important in The Crypto Space?

The first thing your audience will want to check out after discovering your project is; you guessed it – the website!

Therefore every crypto project should make sure that they have a stunning website design.

And when we say stunning, it means that your website should:

  • Easily grab the attention of your audience
  • Have an attractive and professional design
  • Clearly showcase the project’s features 
  • And of course; successfully turn viewers into clients/investors/users

Now, the path to fulfilling all these aims is not paved with the same elements for every crypto project. That’s why in the next section you will learn how to choose the right approach for creating your crypto website. 

What Should You Consider When Building Your Crypto Website?

Surely it would be easy if you could just hire a designer to create any kind of website for your crypto project, before doing any prior research and planning. But that also wouldn’t be a wise decision, and here is why.

The crypto world attracts all sorts of projects and market players, ranging from sophisticated technological protocols to simple meme projects and their respective audiences. That is why you need to find the right ways of presenting your business to its specific audience.

Therefore before embarking on the journey of creating a website for your crypto project, it’s very important to understand who you are presenting it to. Luckily, if you are not sure about it; there are some simple questions which can help you out:

  • What kind of business are you building? 
  • Are you primarily seeking to attract users or investors, or both?
  • Who are your investors?
  • What kind of investments are you looking for?

Once you have answered these questions, you’ve successfully created the first foundation for choosing an appropriate website. Next up is the design itself, and this is where we can help!

Why You Should Consider Slance for Your Crypto Website

We are not only a team of experienced designers, but also a team of cryptocurrency enthusiasts! This allows us to thoroughly understand the ever-evolving crypto landscape and therefore create websites that leverage its full potential.

By leveraging our expertise, creativity, and the power of Web3, we deliver digital experiences that have the power to set you apart from the competition.

Furthermore, we pride ourselves on our client-centric approach. Hence our belief is that every business is unique, and so should their website be. That is why we customize our services to meet your specific needs, ensuring that your website reflects your brand identity and resonates with your audience.

And lastly, we never exclude our clients from the creative process, on the contrary; our clients are involved in a mutually collaborative and feedback-driven design process. Therefore the Slance designs are created to completely satisfy all of our clients’ requirements. 

Now let us take a deeper look into our creative website design process.

How Our Mutually-Collaborative Creative Process Looks Like

The creative process at Slance is a collaborative endeavor. We believe that the best digital experiences are crafted when we work hand-in-hand with our clients. 

Here’s a glimpse into our mutually-collaborative design process:


Discovery Call

  • The journey starts with a short discovery call which helps us understand your goals and expectations. 
  • Once we have arranged our collaboration, it’s time to move towards the briefing stage. 


  • In the initial phases of the creative process, we ask our clients to communicate their requests and goals to us as closely as possible. 
  • Here you can share a range of resources with our team, including your whitepaper, projects documents, explanatory videos and any other kind of materials. 
  • We make sure to receive all your requirements clearly through textual communication, and if needed, through video meetings. 


  • Once we have received all the materials and requests from the client, we conduct in-depth research into your project. 
  • We shall not only research your project, but also its main competitors and your target audience in order to get an insight into the best approaches we should take when designing your professional website. 

The Design

  • After finishing our research, it’s time to start the designing process.
  • We work with our clients in a close, feedback-driven system to ensure maximum satisfaction with the end-product. 
  • Before starting to design your website, we will communicate the potential designs and wireframes with the client, until the best one is chosen. 
  • Throughout the designing process, you will have multiple opportunities to deliver your feedback and review the website in production. 

Final Refinement

  • When we deliver the website, you have a chance to review it once more and request any remaining changes and modifications to it.
  • Once we finish and you feel satisfied, we move on to the final payments and product delivery!

Now that you understand how our creative process works, perhaps you’d like to know a bit more about our team?

Slance – The Creative Crypto Agency

Slance creative agency is well-known for its expertise in creating powerful designs specifically for crypto and blockchain firms and initiatives.

We have partnered with more than 75 blockchain brands since 2020, using our knowledge in graphic design and video production to produce engaging content that promotes growth and interaction.

Our team of designers, animators, writers and voice actors work diligently in-house to deliver a top-notch service, ensuring that your marketing desires are met with professionalism and efficiency.

We recognize the significance of simplifying intricate ideas and concepts and are proficient in converting them into digestible and captivating digital content.

When you choose to work with our agency, you can expect:

  • Customized Solutions: We collaborate with our clients to create content that aligns with their specific requirements and accurately represent their projects.
  • Blockchain Expertise: Our team’s deep understanding of the crypto space enables us to create content that resonates with the target audience.
  • Simplicity and Impact: We believe in striking a balance between simplicity and impact. Our designs are visually appealing while effectively conveying the message.
  • Results-Driven Approach: Our website designs are crafted to deliver tangible results, such as faster project growth, better visibility, and wider reach.
  • Easy and clear communication: We communicate with our clients efficiently and friendly, with Telegram being our communication channel of choice.

Choosing our professional service for your crypto design needs means choosing a team of experts who understand the complexities and challenges of the crypto space. 

We believe in the power of design to transform digital experiences, and we put this belief into practice with every project we undertake. 

So if you need help in creating your perfect crypto website, or refining an existing one, don’t hesitate to contact us. 

We are always open to hear your inquiries, with zero obligations!

About us

Active since 2020 and trusted by 100+ brands, we are one of the premier animation & design studios operating in the thriving Web3 space.

Our in-house team specializes in simplifying complex with fresh animations, helping ambitious brands scale next level with our unique 4-step Creative Content Plan.

When you work with us, we guarantee real results that serve as the foundation for long term growth and is a worthy investment into the future of your company.








In-house team


Testimonials 🔥

“Slance is really responsive and professional. Nailed the edits and the platform for feedback is practical to use. Overall very impressed.”



“Our continued partnership with team Slance has been wonderful and we are looking forward to working more often in the future.”



“Our video promo-edu series made by Slance looks great. Wonderful visuals and great delivery.”




Animation videos

$20 / second

Perfect for a long-term growth strategy

~ 30-90 seconds

Horizontal or Vertical

Educate with narrative-driven storytelling and in-depth product promotion

Boost brand credibility

Slower pace, highly engaging

Includes Voice over

Includes script, storyboards, animation, voice

Simplify complex with flat & isometric animation

Unlimited revisions + feedback and refinement

Fully designed in line with brand guidelines

No royalties, copyright or watermarks

1-2 weeks delivery time

Social shorts

$15 / second

Perfect for quick promotion campaigns

~ 05-30 seconds

Horizontal or Vertical

Onboarding, mini-education, promotion, product demos

Boost Top of Funnel visibility

Faster pace, highly engaging

Optional: Voice over

Includes script, storyboards, animation

Simplify complex with flat & isometric animation

Unlimited revisions + feedback and refinement

Fully designed in line with brand guidelines

No royalties, copyright or watermarks

2-4 days delivery time

Design + Motion graphics

$65 / hour

Perfect for improving overall branding

Social content, short-&-sweet animations, podcasts, event videos

UI / UX design, web design, platform design

Banners, GIFs, loops, images, ...

Logo design, brand style guides, brand books, ...

Whitepapers, pitch decks, investor presentations, ...

NFT Artwork, NFT collections, traits

Fully designed in line with brand guidelines

No royalties, copyright or watermarks

2-4 days delivery time

On-demand needs? View subscriptions, from $650 / m


What is included in the price?

All pricing includes:

  • One feedback round per production phase (1x script, 1x storyboard, 1x full length)
  • No royalties, no watermarks, no copyright
  • Variations (for designs)
  • High end quality, comparable to showreel productions
  • Visual style in line with brand guidelines
Why wouldn't we hire in-house?

Fair question!

Our reasoning is that currently the cost of hiring one in-house videographer / animator / designer far exceeds our pricing. This is because of scarce availability in the blockchain space, as well as having to offer extra benefits on top of a competitive salary. And the recruitment process can be time consuming that comes with a work in period.

Additional to a videographer / animator, you'll need a voice artist, designer and script writer for full video productions. These are all roles we have readily available on our in-house team. 

Working with us, you are fully unburdoned for the entire video production proces. From A-Z, all stages are handled by us and you'll only have to sign off on the final video result you are satisfied with.

Are videos or designs created by AI?

No. We do not use any AI software to help generate designs, logos, scenes, storyboards, scripts or voice over at any step in the production process.

The videos and designs we produce for you are 100% made by our in-house team of illustrators, designers and writers. Every step in the process is hand-done by us before its good to go to the next phase. Any video we deliver is of the highest quality and human-made.

Note; we are experimenting with AI and how it can benefit the overal video production process. So far we've had succes with ideation / inspiration and script writing. However, in it's current state, AI cannot replace the creativity needed for video productions that humans provide.

What are additional options per video?

We offer the following options for every video production:

  • Unlimited revisions / feedback / refinement at $65 / hour
  • Export transitions / effects / elements into graphic files: $25
  • Separate scenes into social shorts: +$25 / scene
  • Subtitles (hardcoded): +$95 per language
  • 4k production + export (future proof): +$250
  • Purchase source file: 0.75% total cost
  • Thumbnail: +$35
What if a project does not match expectations?

Not to worry, we keep designing and refining until you are 100% satisfied with the result.

Can we purchase source files?

Yes, we offer the purchase of source files at an extra charge, to be decided per video project.

How is your typical workflow?

Every project starts with a discovery call in which requirements and wishes are discussed. Based on your input we draft a delivery timeline and after an upfront payment we kickstart the project by writing the script.

After the script is approved we move onto to voice over production.

When the voice over is done we design the storyboards + a short demo.

Once the demo is approved we continue with the full length production, which also has a feedback + refinement stage after its completed.

Once the video is approved by you we share the final video file.

In short, the workflow is as follows:

  1. Discovery call
  2. Script writing
  3. Voice acting
  4. Storyboards + demo
  5. Full length video + feedback
  6. Finalized video
Do you offer discounts?

Our prices are already exceptionally competitive, and we therefore do not offer discounts. We do however offer perks that come with higher volume orders such as set delivery times, recurring timelots and discounted freedback prices.

How is payment handled?

We offer invoices to be paid via bank transfer or crypto transfer (bep20/erc20) in any stablecoin currency.

What industries do you work with?

We work with and in the following industries / markets:

  • Cryptocurrencies
  • NFT art
  • NFT collections
  • NFT gaming
  • Blockchain
  • Blockchain gaming
  • TradFi
  • DeFi
  • Web3 (overarching)

Ready to 🚀-boost long-term growth?

Schedule a discovery call below or get started here