DeFi Explainer Video Productions that boost trust.

Turn your Decentralized Finance audience into engaged followers with explainer videos that simplify complex and boost brand credibility.

In this guide we’ll explain our approach for producing explainer videos for ambitious DeFi brands and what you can expect when you work with us.

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DeFi videos for optimal long-term growth

Decentralized Finance has quickly become a buzzword in the blockchain world, but for those who aren’t involved in this realm, understanding the protocols behind it can be quite complex. 

Developers often prioritize functionality over user-friendliness, which can alienate potential users. Additionally, many people are hesitant to trust DeFi protocols because they simply don’t understand them well enough. 

But thankfully, there is a solution! 

Explainer Videos – The perfect tool in DeFi

Explainer videos are the perfect, all-in-one solution when it comes to Decentralized Finance. 

By saying “all-in-one”, what do we really mean?

First, explainer videos can solve multiple obstacles towards growth by helping your business remove the lack of trust your potential investors might have. 

If you weren’t familiar with the newly emerging world of decentralized finance, would you choose to invest in a highly complex decentralized protocol?

The answer would likely be no

This is why the ability to explain and present your business in as simple a way as possible is crucial for DeFi businesses. 

And what better way to do that, if not through Explainer videos.

The benefits of Explainer videos in DeFi

Through the usage of Explainer videos for your Decentralized Finance protocol, you will be able to enjoy several advantages over other, outdated methods.

One key benefit of explainer videos is that they can attract more investors to the DeFi space.

As the DeFi industry continues to grow more complex, new investors may be intimidated by the vast amount of information they need to learn before they can start investing. Explainer videos can help make this learning process much easier, and more importantly, more accessible.

Another key advantage of explainer videos is their ability to increase transparency in the DeFi industry. 

With so many new projects and products being introduced every day, it can be hard to keep up with what is happening. Hence explainer videos can help to provide clarity on these new developments, and they can help investors make informed decisions.

Overall, explainer videos make complex topics more accessible, increase transparency, and attract more investors to the space.

Why you should consider hiring a professional video service

After realizing all these benefits that explainer videos can bring to your DeFi business, it might be tempting to try and start creating your own video content. 

Surely, everyone can give it a try, but there’s several reasons why we like to stick to the idea of letting everyone do what they are best at. 

Saving time and money

At first, creating your own content can seem cheaper than hiring an agency, but that’s usually not the case. Especially not if you seek to create high quality video content that properly represents your brand. 

This is because most businesses don’t have the right tools and software for creating video content, which means you will have to invest in such tools before even starting with video production. 

Opportunity costs

Another reason lies in the fact that, as a DeFi business, you are better off with leveraging your specific skills than wasting time on learning new ones, which actually take years to master – creating an opportunity cost. 

Ensuring the highest quality

And finally, by hiring a professional service you will be guaranteed to receive a top-notch final product that satisfies all your business requirements and helps achieve your goals faster and more efficiently.

Slance – Animation studio for upcoming DeFi teams

Slance video agency is well-known for its expertise in creating powerful video marketing campaigns for DeFi firms and initiatives.

We have partnered with more than 75 blockchain brands since 2020, using our knowledge in graphic design and video production to produce engaging content that promotes growth and interaction.

Our team of animators, writers and voice actors work diligently in-house to deliver a top-notch service, ensuring that your marketing desires are met with professionalism and efficiency.

We recognize the significance of simplifying intricate ideas and concepts and are proficient in converting them into digestible and captivating video content.

When you choose to work with our agency, you can expect:

  • Customized Solutions: We collaborate with our clients to create videos that align with their specific requirements and accurately represent their projects.
  • DeFi Expertise: Our team’s deep understanding of the DeFi space enables us to create content that resonates with the target audience.
  • Simplicity and Impact: We believe in striking a balance between simplicity and impact. Our explainer videos are easy to watch while effectively conveying the message.
  • Results-Driven Approach: Our videos are designed to deliver tangible results, such as faster project growth, better visibility, and wider reach.

Explainer videos in DeFi projects can be a game-changer in this competitive landscape.

Contact us today to discuss how we can help you uplevel your marketing strategy and grow your business by leveraging the power of video production. 

About us

Active since 2020 and trusted by 100+ brands, we are one of the premier animation & design studios operating in the thriving Web3 space.

Our in-house team specializes in simplifying complex with fresh animations, helping ambitious brands scale next level with our unique 4-step Creative Content Plan.

When you work with us, we guarantee real results that serve as the foundation for long term growth and is a worthy investment into the future of your company.








In-house team


Testimonials 🔥

“Slance is really responsive and professional. Nailed the edits and the platform for feedback is practical to use. Overall very impressed.”



“Our continued partnership with team Slance has been wonderful and we are looking forward to working more often in the future.”



“Our video promo-edu series made by Slance looks great. Wonderful visuals and great delivery.”




Animation videos

$20 / second

Perfect for a long-term growth strategy

~ 30-90 seconds

Horizontal or Vertical

Educate with narrative-driven storytelling and in-depth product promotion

Boost brand credibility

Slower pace, highly engaging

Includes Voice over

Includes script, storyboards, animation, voice

Simplify complex with flat & isometric animation

Unlimited revisions + feedback and refinement

Fully designed in line with brand guidelines

No royalties, copyright or watermarks

1-2 weeks delivery time

Social shorts

$15 / second

Perfect for quick promotion campaigns

~ 05-30 seconds

Horizontal or Vertical

Onboarding, mini-education, promotion, product demos

Boost Top of Funnel visibility

Faster pace, highly engaging

Optional: Voice over

Includes script, storyboards, animation

Simplify complex with flat & isometric animation

Unlimited revisions + feedback and refinement

Fully designed in line with brand guidelines

No royalties, copyright or watermarks

2-4 days delivery time

Design + Motion graphics

$65 / hour

Perfect for improving overall branding

Social content, short-&-sweet animations, podcasts, event videos

UI / UX design, web design, platform design

Banners, GIFs, loops, images, ...

Logo design, brand style guides, brand books, ...

Whitepapers, pitch decks, investor presentations, ...

NFT Artwork, NFT collections, traits

Fully designed in line with brand guidelines

No royalties, copyright or watermarks

2-4 days delivery time

On-demand needs? View subscriptions, from $650 / m


What is included in the price?

All pricing includes:

  • One feedback round per production phase (1x script, 1x storyboard, 1x full length)
  • No royalties, no watermarks, no copyright
  • Variations (for designs)
  • High end quality, comparable to showreel productions
  • Visual style in line with brand guidelines
Why wouldn't we hire in-house?

Fair question!

Our reasoning is that currently the cost of hiring one in-house videographer / animator / designer far exceeds our pricing. This is because of scarce availability in the blockchain space, as well as having to offer extra benefits on top of a competitive salary. And the recruitment process can be time consuming that comes with a work in period.

Additional to a videographer / animator, you'll need a voice artist, designer and script writer for full video productions. These are all roles we have readily available on our in-house team. 

Working with us, you are fully unburdoned for the entire video production proces. From A-Z, all stages are handled by us and you'll only have to sign off on the final video result you are satisfied with.

Are videos or designs created by AI?

No. We do not use any AI software to help generate designs, logos, scenes, storyboards, scripts or voice over at any step in the production process.

The videos and designs we produce for you are 100% made by our in-house team of illustrators, designers and writers. Every step in the process is hand-done by us before its good to go to the next phase. Any video we deliver is of the highest quality and human-made.

Note; we are experimenting with AI and how it can benefit the overal video production process. So far we've had succes with ideation / inspiration and script writing. However, in it's current state, AI cannot replace the creativity needed for video productions that humans provide.

What are additional options per video?

We offer the following options for every video production:

  • Unlimited revisions / feedback / refinement at $65 / hour
  • Export transitions / effects / elements into graphic files: $25
  • Separate scenes into social shorts: +$25 / scene
  • Subtitles (hardcoded): +$95 per language
  • 4k production + export (future proof): +$250
  • Purchase source file: 0.75% total cost
  • Thumbnail: +$35
What if a project does not match expectations?

Not to worry, we keep designing and refining until you are 100% satisfied with the result.

Can we purchase source files?

Yes, we offer the purchase of source files at an extra charge, to be decided per video project.

How is your typical workflow?

Every project starts with a discovery call in which requirements and wishes are discussed. Based on your input we draft a delivery timeline and after an upfront payment we kickstart the project by writing the script.

After the script is approved we move onto to voice over production.

When the voice over is done we design the storyboards + a short demo.

Once the demo is approved we continue with the full length production, which also has a feedback + refinement stage after its completed.

Once the video is approved by you we share the final video file.

In short, the workflow is as follows:

  1. Discovery call
  2. Script writing
  3. Voice acting
  4. Storyboards + demo
  5. Full length video + feedback
  6. Finalized video
Do you offer discounts?

Our prices are already exceptionally competitive, and we therefore do not offer discounts. We do however offer perks that come with higher volume orders such as set delivery times, recurring timelots and discounted freedback prices.

How is payment handled?

We offer invoices to be paid via bank transfer or crypto transfer (bep20/erc20) in any stablecoin currency.

What industries do you work with?

We work with and in the following industries / markets:

  • Cryptocurrencies
  • NFT art
  • NFT collections
  • NFT gaming
  • Blockchain
  • Blockchain gaming
  • TradFi
  • DeFi
  • Web3 (overarching)

Ready to 🚀-boost long-term growth?

Schedule a discovery call below or get started here