DeFi Video Productions for long-term growth.

We create engaging explainer videos that simplify Decentralized Finance concepts with animation.

Boost brand visibility with social shorts and increase brand credibility by simplifying complex with fresh animation videos.

In this guide we’ll explain our production process and how our services can help you stand out amongst 20.000+ DeFi brands in the thriving Web3 market.

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DeFi video productions

The world of Decentralised Finance is rapidly growing with the emergence of new technologies, a stronger user adoption and the constant birth of new DeFi projects.

An increasing complexity of the DeFi space brings along the requirement for professional content services, and these services cannot be delivered optimally by content creators who aren’t involved in this space at least in some way.

Content creators unfamiliar with these areas of blockchain, technology and finance aren’t able to deliver clear and quality content for DeFi, as it requires an in-depth understanding of its concepts.

Furthermore, with the saturation of the DeFi market with numerous existing and upcoming projects, being able to present a project in a way that stands out from the rest is a particularly important skill.

Efficiency is connected to simplicity –  in the vastness of information, the first appearance along with the first few seconds are usually the deciding factor for a user to become interested or to move on.

Users need something that will quickly grab their attention and stand out from the rest, while easily portraying the crucial information.

This is where Video production comes to its rightful place in the world of DeFi, as an increasingly popular way of showcasing a project along with all its aspects.

Here, at Slance, we deliver our creative content in a way that provides your viewers with the relevant information while saving time and keeping their interest high.

Our service will assist you in reaching your target audience and easily educating users as we are utilizing the most efficient up-to-date methods of video production!

About Slance Motioncraft Studio


We are a fully remote team consisting of experts in video production and blockchain related topics, such as Decentralised Finance, cryptocurrency and more.

In our team there are several different roles – writers, designers, animators and producers, and all of these roles are connected to one another in a feedback driven system to create videos that bring complete satisfaction to our clients.

Staying “up-to-date” in the DeFi space requires constant improval of one’s skills and knowledge, which is the reason why our team’s passion for it enables the delivery of top notch video production services.

In order to deliver best quality videos for DeFi, we are combining our skills in Video Production and all its stages with extensive and significant knowledge of DeFi in all aspects.

You can find out more about our team members, including their skills and dedicated roles by reading through the “About” section of our Website!

Having such a wide skill set in the team allows us to offer a variety of DeFi video production services in different formats.

We provide services for all your requirements, such as DeFi explainer videos, project tokenomics videos, educational videos and anything that fits a project’s needs.

Your project’s needs will be taken care of in the most reliable and professional way, but still, a friendly approach in communication with our clients is as important to us as professionalism!

We communicate with our clients 1 on 1 and our team is always available and open for new or potential clients, even if it is only to answer your questions with no obligations.

You can find us through Telegram, so feel free to communicate your needs to us and let’s see what we could do for you!

DeFi Video Production in Slance Studio


In order to catch the attention of viewers, we are not driven by complex or overly-detailed techniques, but instead one of our main principles is – simplicity.

Being led by such a principle, our videos do not last long since we are aware that the average investor doesn’t have the time or patience to watch lengthy videos in anticipation of getting relevant pieces of information. Our videos usually last several minutes, depending on the type.

“Slance videos boost growth by simplifying the concept with visually appealing animation techniques.”

The technique used in Slance video production is animation.

Our team includes top-level animators who can deliver the highest level of content in cooperation with our blockchain and DeFi specialists to provide an all around end product for this market’s needs.

Animation enables us to create a great dynamic in our videos, thus holding the attention of a viewer by constantly changing the content to explain new concepts.

Besides keeping it dynamic, this method also allows for flexibility and easier explaining of certain concepts, while keeping the viewer’s interest by using techniques and colors which can easily catch their attention.

We offer lots of different types of videos, ranging from videos used to showcase a project and its features to more specific types such as specific explainers or “How-to” tutorials for usage.

The types of our services and their details, along with existing examples can be explored through the landing page of our website.


The process of Video Production in Slance Studio


Each reputable video production company should have an organized and well thought process which enables for the best content creation quality.

As a professional company, Slance takes its creative process seriously and with respect for the client.

A significant part of our professional approach can be attributed to our creative process, which is spread out into several phases that allow us to perform check-ups on the work in progress before proceeding with further stages.

Such a workflow brings the maximum efficiency by providing guarantees that each of the team roles have successfully completed their tasks before enrolling further in the process.

Furthermore the phases in production are intertwined with receiving the necessary feedback from our clients, thus ensuring satisfaction in the end product.

These phases are as follows:

  1. Market Research
  2. Brand and project in-depth exploration phase
  3. Pre-production for planning and coordination
  4. Production where we translate all knowledge, expertise and wishes into the demo
  5. Post production where we optimize everything and tie it together to create the final video file.
  6. Follow up and interweaving video with the existing marketing strategy

Slance company ensures a successful delivery to our clients by not only working exclusively with the project itself, but through understanding the DeFi market as a whole, which brings us to the next stage.

Market Research


In order to create satisfactory results in our video production services, we are required not only to have great production skills, but to have expertise in the DeFi space as well.

Researching the markets lets us stay in line with the newest trends and narratives so we can be ready to work with our clients and understand their needs, as we have thorough knowledge of the relevant concepts in DeFi  markets.

Writers must have in-depth knowledge of the different submarkets within the web3.0 market, such as cryptocurrency, Blockchain, Decentralization, Non-Fungible Tokens (NFTs) and Decentralized Finance (DeFi).

Which is exactly why we have a dedicated team of writers with years of relevant experience, relevant to SaaS/Tech/Blockchain.

Brand and project in-depth exploration phase

While market research is a non-specific method of research which gives our team a solid ground to understanding each of our client’s projects, the brand/project exploration phase specifically dives into a project to understand its features and mechanics to the last detail.

We can thoroughly understand your project, which is the basis of our ability to present its details and features in a simple but clear way to your target audience. 

When we say in-depth, we mean it.

Our experience in Decentralised Finance and blockchain enables us to know exactly what to deliver and how to deliver it in an appealing way for your viewers.

We go through the relevant resources of a project, such as the Whitepaper and Website, which provide us with enough knowledge on a project to present it in a way that directly reflects the team’s visions.

Once the knowledge basis has been laid out, the Slance team proceeds with the next step.


In the beginning phase of the production process, a foundation for all the upcoming steps is being created, and that is the video script.

The script serves as the basis for all following steps: voice over, storyboards, animations and style guide and is necessary to set your video project up to be successful.

As the script is such an important element of the creative process, it is always being created with check ups and a review by our client before proceeding with further production stages.


The pre-production phase includes:

  • Video goals and how it ties into the general marketing strategy
  • Budget
  • Storyboarding and scenes
  • Project timeline
  • Script writing
  • Production suite and animating resource

Once the script has been written and approved by the client, we can move on to the production part.

Production phase

The production phase is the most collaborative and interconnected part of production, as here the team members communicate together the most and review each other’s work multiple times.

These reviews are what we call “check-ups”, and they serve to ensure that the end product is made in a coordinated and efficient way, which ultimately fulfills the client’s requirements.

In our experience, the more involved a team is, the better the end result will be. Compared to other blockchain or DeFi video production companies, we are known to collect much more feedback with the idea to deliver top notch production value.

If you wish to work with us and have us deliver you the best value for your needs, do not hesitate to have a chat with us through our official Telegram handles.

The “Check-ups” in the Production phase are the following:

  • Script creation
    • Based on our findings in the exploration phase, the client now has the chance to double-check if everything is present and make suggestions. This is usually done together with a few team members to ensure the script is 100% correct.
  • Style guide approval
  • First demo approval
  • Finalized video file approval

If you have specific visions, ideas, or visuals that you want to be included in the final product, be sure that you have clearly communicated that with your producer before the end of the production phase.

Post-production phase

Following the finalisation of the production phase, our team can begin focusing on editing and processing the details of your video into a final product.

The post-production phase includes:

  • Video editing
  • Reviews/approvals
  • Final Delivery

The production team that consists of the script writer, storyboard designer, animator and voice artist takes care of all the details and ensures your demands and wishes are formed into the final video render.

So the final stages consist of receiving feedback from the team, followed up by an approval if everything is satisfactory for the client’s team.

  • Feedback and approval: Once the initial version of the video is edited, it’s time to review the work. Assuming there are some changes that need to be made, the revision process can begin.
  • Final Delivery: Once the video is finalized and approved, it’s time to export the video to its final format.

If you are planning to use the video on a specific platform (or platforms) be sure to communicate that with our team. All platforms (YouTube, Facebook, etc) have slightly different specifications for optimal video playback.


If you wish to work with a professional video-production company, reach us through our official channels and let us hear what your project might need!

About us

Active since 2020 and trusted by 100+ brands, we are one of the premier animation & design studios operating in the thriving Web3 space.

Our in-house team specializes in simplifying complex with fresh animations, helping ambitious brands scale next level with our unique 4-step Creative Content Plan.

When you work with us, we guarantee real results that serve as the foundation for long term growth and is a worthy investment into the future of your company.








In-house team


Testimonials 🔥

“Slance is really responsive and professional. Nailed the edits and the platform for feedback is practical to use. Overall very impressed.”



“Our continued partnership with team Slance has been wonderful and we are looking forward to working more often in the future.”



“Our video promo-edu series made by Slance looks great. Wonderful visuals and great delivery.”




Animation videos

$20 / second

Perfect for a long-term growth strategy

~ 30-90 seconds

Horizontal or Vertical

Educate with narrative-driven storytelling and in-depth product promotion

Boost brand credibility

Slower pace, highly engaging

Includes Voice over

Includes script, storyboards, animation, voice

Simplify complex with flat & isometric animation

Unlimited revisions + feedback and refinement

Fully designed in line with brand guidelines

No royalties, copyright or watermarks

1-2 weeks delivery time

Social shorts

$15 / second

Perfect for quick promotion campaigns

~ 05-30 seconds

Horizontal or Vertical

Onboarding, mini-education, promotion, product demos

Boost Top of Funnel visibility

Faster pace, highly engaging

Optional: Voice over

Includes script, storyboards, animation

Simplify complex with flat & isometric animation

Unlimited revisions + feedback and refinement

Fully designed in line with brand guidelines

No royalties, copyright or watermarks

2-4 days delivery time

Design + Motion graphics

$65 / hour

Perfect for improving overall branding

Social content, short-&-sweet animations, podcasts, event videos

UI / UX design, web design, platform design

Banners, GIFs, loops, images, ...

Logo design, brand style guides, brand books, ...

Whitepapers, pitch decks, investor presentations, ...

NFT Artwork, NFT collections, traits

Fully designed in line with brand guidelines

No royalties, copyright or watermarks

2-4 days delivery time

On-demand needs? View subscriptions, from $650 / m


What is included in the price?

All pricing includes:

  • One feedback round per production phase (1x script, 1x storyboard, 1x full length)
  • No royalties, no watermarks, no copyright
  • Variations (for designs)
  • High end quality, comparable to showreel productions
  • Visual style in line with brand guidelines
Why wouldn't we hire in-house?

Fair question!

Our reasoning is that currently the cost of hiring one in-house videographer / animator / designer far exceeds our pricing. This is because of scarce availability in the blockchain space, as well as having to offer extra benefits on top of a competitive salary. And the recruitment process can be time consuming that comes with a work in period.

Additional to a videographer / animator, you'll need a voice artist, designer and script writer for full video productions. These are all roles we have readily available on our in-house team. 

Working with us, you are fully unburdoned for the entire video production proces. From A-Z, all stages are handled by us and you'll only have to sign off on the final video result you are satisfied with.

Are videos or designs created by AI?

No. We do not use any AI software to help generate designs, logos, scenes, storyboards, scripts or voice over at any step in the production process.

The videos and designs we produce for you are 100% made by our in-house team of illustrators, designers and writers. Every step in the process is hand-done by us before its good to go to the next phase. Any video we deliver is of the highest quality and human-made.

Note; we are experimenting with AI and how it can benefit the overal video production process. So far we've had succes with ideation / inspiration and script writing. However, in it's current state, AI cannot replace the creativity needed for video productions that humans provide.

What are additional options per video?

We offer the following options for every video production:

  • Unlimited revisions / feedback / refinement at $65 / hour
  • Export transitions / effects / elements into graphic files: $25
  • Separate scenes into social shorts: +$25 / scene
  • Subtitles (hardcoded): +$95 per language
  • 4k production + export (future proof): +$250
  • Purchase source file: 0.75% total cost
  • Thumbnail: +$35
What if a project does not match expectations?

Not to worry, we keep designing and refining until you are 100% satisfied with the result.

Can we purchase source files?

Yes, we offer the purchase of source files at an extra charge, to be decided per video project.

How is your typical workflow?

Every project starts with a discovery call in which requirements and wishes are discussed. Based on your input we draft a delivery timeline and after an upfront payment we kickstart the project by writing the script.

After the script is approved we move onto to voice over production.

When the voice over is done we design the storyboards + a short demo.

Once the demo is approved we continue with the full length production, which also has a feedback + refinement stage after its completed.

Once the video is approved by you we share the final video file.

In short, the workflow is as follows:

  1. Discovery call
  2. Script writing
  3. Voice acting
  4. Storyboards + demo
  5. Full length video + feedback
  6. Finalized video
Do you offer discounts?

Our prices are already exceptionally competitive, and we therefore do not offer discounts. We do however offer perks that come with higher volume orders such as set delivery times, recurring timelots and discounted freedback prices.

How is payment handled?

We offer invoices to be paid via bank transfer or crypto transfer (bep20/erc20) in any stablecoin currency.

What industries do you work with?

We work with and in the following industries / markets:

  • Cryptocurrencies
  • NFT art
  • NFT collections
  • NFT gaming
  • Blockchain
  • Blockchain gaming
  • TradFi
  • DeFi
  • Web3 (overarching)

Ready to 🚀-boost long-term growth?

Schedule a discovery call below or get started here