DeFi Whitepaper Design

By clearly communicasting your mission, vision and product benefits in a freshly designed DeFI whitepaper helps you get your message across in a market that has a general distrust at it’s core.

We help you solve this problem with DeFi whitepaper design. By positioning yourself as authority within your Decentralized Finance niche, you effectively boost brand credibility and in turn long-term growth.Β 

Keep reading to discover how our service offers value to your brand, how we approach the production process and recent examples.

β†’ View Pricing or Get started

DeFi whitepaper examples





The importance of whitepapers for DeFi brands

Do you want to present your DeFi project to its target audience in a way that is visually appealing and easy to read?

The whitepaper is a crucial part of any project built on the concept of decentralized finance, and with the progression of the DeFi space, presenting a project’s mechanics and features can be a demanding task.

The terminologies used in DeFi whitepapers can be complex enough, so presenting it in an easily readable way goes beyond being focused only on the written elements.

Design plays an important part as well in helping you reach out to your audience in the right way, and that is why we are here.


Design your DeFi whitepaper with Slance


Slance Studios is a team of experts at a range of skills and roles, including writers, graphics designers and more.Β 

Having such a combined skill set helps us fulfill our clients’ requirements for their DeFi projects.

Do you wish to give your DeFi project a whitepaper which stands out from the rest in this space, by focusing on visual appeal and simplicity of design?

Send us your written content template in the form of a raw text document, and let us do the magic in the designing part!Β 

Slance can make your materials into a unique, visually appealing whitepaper that fits your DeFi project.


How do we make the whitepaper design?

We will take several elements into consideration, such as the styling and an appropriate color palette that suits your project’s branding.Β 

In order to make a whitepaper visually appealing and easy to read, we usually implement graphic parts.

These graphical elements can showcase certain parts of your DeFi project, or simply decorate the document and its textual content for an easier reading experience.

Slance has already provided our whitepaper designing service to different DeFi projects, and our work has always been, and remains to be delivered professionally.


The creative process

In order to deliver your content quickly and with the best quality of service, we have optimized our workflow by spreading the process into several parts.

Our team roles are connected through these creative phases in a feedback driven process, which includes the client as well, thus ensuring a successful end product.

Our creative process includes the following phases:


Prior to starting the creative process, we will schedule a voice meeting with the client. In this phase, it is important for the client to give us the necessary information on their project, relating to the features, mechanics, roadmap, team, key selling points, tokenomics and more.

This ensures that our team gets an in-depth understanding of the project so we could adapt our whitepaper design for your needs.

Raw material delivery

In order to design your whitepaper, we need to receive the raw whitepaper material from the client. Using this written material enables us to build the design around it, as your material serves as a backbone for further designing.

First design prototype

Once the Slance team creates a concept for the whitepaper design, we will share it with the client to receive necessary feedback.

Your input can help us understand if the first concept suits your requirements so we could:
1) improve it using your feedback
2) keep designing if the client approves the first concept.

Once we have agreed on the design, our designing team moves further with the process of creating your DeFi project whitepaper.

Performing check-ups is an important element of our creative process as our aim is to deliver a high quality product while keeping the client’s satisfaction in our aim at all times.

Fine-tuning the design

This is the part where you can relax and wait for our designing team to deliver your whitepaper.

In the fine-tuning phase we will create the whitepaper using your branding style so it fits all the other parts of your project.

Furthermore, here we can also create graphical elements for your whitepaper, as another crucial aspect of the design.

When the design is fully finished, we move on to the final phase.


Once the creative process is done, you will be contacted by our team in the agreed deadline, to receive your brand new whitepaper.

About us

Active since 2020 and trusted by 100+ brands, we are one of the premier animation & design studios operating in the thriving Web3 space.

Our in-house team specializes in simplifying complex with fresh animations, helping ambitious brands scale next level with our unique 4-step Creative Content Plan.

When you work with us, we guarantee real results that serve as the foundation for long term growth and is a worthy investment into the future of your company.








In-house team


Testimonials πŸ”₯

β€œSlance is really responsive and professional. Nailed the edits and the platform for feedback is practical to use. Overall very impressed.”



β€œOur continued partnership with team Slance has been wonderful and we are looking forward to working more often in the future.”



β€œOur video promo-edu series made by Slance looks great. Wonderful visuals and great delivery.”



Pricing ⭐

Animation videos

$20 / second


Perfect for a long-term growth strategy


~ 30-90 seconds


Horizontal or Vertical


Educate with narrative-driven storytelling and in-depth product promotion


Boost brand credibility


Slower pace, highly engaging


Includes Voice over


Includes script, storyboards, animation, voice


Simplify complex with flat & isometric animation


Unlimited revisions + feedback and refinement


Fully designed in line with brand guidelines


No royalties, copyright or watermarks


1-2 weeks delivery time

Social shorts

$15 / second


Perfect for quick promotion campaigns


~ 05-30 seconds


Horizontal or Vertical


Onboarding, mini-education, promotion, product demos


Boost Top of Funnel visibility


Faster pace, highly engaging


Optional: Voice over


Includes script, storyboards, animation


Simplify complex with flat & isometric animation


Unlimited revisions + feedback and refinement


Fully designed in line with brand guidelines


No royalties, copyright or watermarks


2-4 days delivery time

Design + Motion graphics

$65 / hour


Perfect for improving overall branding


Social content, short-&-sweet animations, podcasts, event videos


UI / UX design, web design, platform design


Banners, GIFs, loops, images, ...


Logo design, brand style guides, brand books, ...


Whitepapers, pitch decks, investor presentations, ...


NFT Artwork, NFT collections, traits


Fully designed in line with brand guidelines


No royalties, copyright or watermarks


2-4 days delivery time

On-demand needs? View subscriptions, from $650 / m

FAQ πŸ’―

What is included in the price?

All pricing includes:

  • One feedback round per production phase (1x script, 1x storyboard, 1x full length)
  • No royalties, no watermarks, no copyright
  • Variations (for designs)
  • High end quality, comparable to showreel productions
  • Visual style in line with brand guidelines
Why wouldn't we hire in-house?

Fair question!

Our reasoning is that currently the cost of hiring one in-house videographer / animator / designer far exceeds our pricing. This is because of scarce availability in the blockchain space, as well as having to offer extra benefits on top of a competitive salary. And the recruitment process can be time consuming that comes with a work in period.

Additional to a videographer / animator, you'll need a voice artist, designer and script writer for full video productions. These are all roles we have readily available on our in-house team.Β 

Working with us, you are fully unburdoned for the entire video production proces. From A-Z, all stages are handled by us and you'll only have to sign off on the final video result you are satisfied with.

Are videos or designs created by AI?

No. We do not use any AI software to help generate designs, logos, scenes, storyboards, scripts or voice over at any step in the production process.

The videos and designs we produce for you are 100% made by our in-house team of illustrators, designers and writers. Every step in the process is hand-done by us before its good to go to the next phase. Any video we deliver is of the highest quality and human-made.

Note; we are experimenting with AI and how it can benefit the overal video production process. So far we've had succes with ideation / inspiration and script writing. However, in it's current state, AI cannot replace the creativity needed for video productions that humans provide.

What are additional options per video?

We offer the following options for every video production:

  • Unlimited revisions / feedback / refinement at $65 / hour
  • Export transitions / effects / elements into graphic files: $25
  • Separate scenes into social shorts: +$25 / scene
  • Subtitles (hardcoded): +$95 per language
  • 4k production + export (future proof): +$250
  • Purchase source file: 0.75% total cost
  • Thumbnail: +$35
What if a project does not match expectations?

Not to worry, we keep designing and refining until you are 100% satisfied with the result.

Can we purchase source files?

Yes, we offer the purchase of source files at an extra charge, to be decided per video project.

How is your typical workflow?

Every project starts with a discovery call in which requirements and wishes are discussed. Based on your input we draft a delivery timeline and after an upfront payment we kickstart the project by writing the script.

After the script is approved we move onto to voice over production.

When the voice over is done we design the storyboards + a short demo.

Once the demo is approved we continue with the full length production, which also has a feedback + refinement stage after its completed.

Once the video is approved by you we share the final video file.

In short, the workflow is as follows:

  1. Discovery call
  2. Script writing
  3. Voice acting
  4. Storyboards + demo
  5. Full length video + feedback
  6. Finalized video
Do you offer discounts?

Our prices are already exceptionally competitive, and we therefore do not offer discounts. We do however offer perks that come with higher volume orders such as set delivery times, recurring timelots and discounted freedback prices.

How is payment handled?

We offer invoices to be paid via bank transfer or crypto transfer (bep20/erc20) in any stablecoin currency.

What industries do you work with?

We work with and in the following industries / markets:

  • Cryptocurrencies
  • NFT art
  • NFT collections
  • NFT gaming
  • Blockchain
  • Blockchain gaming
  • TradFi
  • DeFi
  • Web3 (overarching)

Ready to πŸš€-boost long-term growth?

Schedule a discovery call below or get started here