Metaverse whitepaper design

Attracting an audience with a metaverse project is as simple as recording a few scenes of its virtual universe.

However, effectively explaining and delivering comprehensive information about the project’s concept, features, and the company driving it is a far more complex task.Β 

For this reason, it is crucial for any serious metaverse company to prioritize the creation of a professional and brand-aligned whitepaper.

Keep reading to discover how our services at value to your brand and how we approach the production process for Metaverse whitepaper design.

β†’ View Pricing or Get started

Metaverse Whitepaper examples





Why should a Metaverse company invest into a Whitepaper?

Imagine discovering a novel company you want to potentially invest in, proceeding to check out their website, while gaining an increased interest.

Your excitement is growing and with the aim to know more; you download the whitepaper to inform yourself about all the β€œnits and bits”.Β 

Surprisingly, the whitepaper is poorly designed, containing highly technical pieces of text and almost no imagery to simplify its contents. On top of that, with a messy structure and unequal formatting, it is unlikely that you would still want to pursue this investment.Β 

That is why, just like any other aspect of an ambitious company, the whitepaper needs to be taken seriously and done professionally. Whether you seek investments, partnerships, or community engagement, a well-crafted whitepaper plays a pivotal role in conveying the intricacies of your metaverse to all the different types of your audience.

The importance of whitepapers in the Metaverse industry

A professionally crafted whitepaper is the main resource offered to your community to get a better understanding of your business and vision.Β 

Investors, users and potential partners all need to be able to get all the relevant information they need before interacting with your company or its products. Hence, the whitepaper plays a critical role, and as such, it can literally make or break your business.Β 

What are the main characteristics of a proper Metaverse whitepaper?

While it is true that the essence of a whitepaper is its textual content, that doesn’t imply that other elements should be disregarded. On the contrary – what good does a properly written whitepaper serve, if the information inside it is presented in an unclear and non-appealing way?

For this reason, whitepaper design is as important as its textual content.Β 

Designing a metaverse whitepaper is all about a combination of aesthetics, and the ability to effectively communicate the purpose and potential of your Metaverse.

This is achieved by including proper graphical elements, information architecture and formatting, while keeping all these aspects under the umbrella of your company’s branding.Β 

At Slance, we have the expertise and thorough experience which helps us properly understand each individual Metaverse project, and thus apply our knowledge to craft a professional, brand-aligned whitepaper.Β 

Whitepaper Design phases

Let’s take a look at the most important aspects of the Slance whitepaper design:

Visual Storytelling: Slance designers use illustrations, infographics, and visual metaphors to simplify complex concepts and captivate readers. We create a visual narrative that guides readers through the whitepaper, making it more engaging and accessible.

Consistent Branding: Our whitepaper design ensures that the visual elements align with the project’s branding guidelines. Consistency in colors, and imagery reinforces the project’s identity and enhances recognition among the target audience.

Readability and Accessibility: Our designers put a strong focus on readability by choosing appropriate typography, font sizes, and line spacing.Β 

Information Hierarchy: We emphasize the information hierarchy structures to organize content effectively. By highlighting the headings, subheadings, and visual cues, readers are guided through the whitepaper and can easily spot the key information.

Data Visualization: Complex data, statistics, and tokenomics are presented using visualizations such as charts, graphs, and diagrams. We transform raw data into attractive visuals, making it easier for readers to grasp important insights.

About us

Active since 2020 and trusted by 100+ brands, we are one of the premier animation & design studios operating in the thriving Web3 space.

Our in-house team specializes in simplifying complex with fresh animations, helping ambitious brands scale next level with our unique 4-step Creative Content Plan.

When you work with us, we guarantee real results that serve as the foundation for long term growth and is a worthy investment into the future of your company.








In-house team


Testimonials πŸ”₯

β€œSlance is really responsive and professional. Nailed the edits and the platform for feedback is practical to use. Overall very impressed.”



β€œOur continued partnership with team Slance has been wonderful and we are looking forward to working more often in the future.”



β€œOur video promo-edu series made by Slance looks great. Wonderful visuals and great delivery.”



Pricing ⭐

Animation videos

$20 / second


Perfect for a long-term growth strategy


~ 30-90 seconds


Horizontal or Vertical


Educate with narrative-driven storytelling and in-depth product promotion


Boost brand credibility


Slower pace, highly engaging


Includes Voice over


Includes script, storyboards, animation, voice


Simplify complex with flat & isometric animation


Unlimited revisions + feedback and refinement


Fully designed in line with brand guidelines


No royalties, copyright or watermarks


1-2 weeks delivery time

Social shorts

$15 / second


Perfect for quick promotion campaigns


~ 05-30 seconds


Horizontal or Vertical


Onboarding, mini-education, promotion, product demos


Boost Top of Funnel visibility


Faster pace, highly engaging


Optional: Voice over


Includes script, storyboards, animation


Simplify complex with flat & isometric animation


Unlimited revisions + feedback and refinement


Fully designed in line with brand guidelines


No royalties, copyright or watermarks


2-4 days delivery time

Design + Motion graphics

$65 / hour


Perfect for improving overall branding


Social content, short-&-sweet animations, podcasts, event videos


UI / UX design, web design, platform design


Banners, GIFs, loops, images, ...


Logo design, brand style guides, brand books, ...


Whitepapers, pitch decks, investor presentations, ...


NFT Artwork, NFT collections, traits


Fully designed in line with brand guidelines


No royalties, copyright or watermarks


2-4 days delivery time

On-demand needs? View subscriptions, from $650 / m

FAQ πŸ’―

What is included in the price?

All pricing includes:

  • One feedback round per production phase (1x script, 1x storyboard, 1x full length)
  • No royalties, no watermarks, no copyright
  • Variations (for designs)
  • High end quality, comparable to showreel productions
  • Visual style in line with brand guidelines
Why wouldn't we hire in-house?

Fair question!

Our reasoning is that currently the cost of hiring one in-house videographer / animator / designer far exceeds our pricing. This is because of scarce availability in the blockchain space, as well as having to offer extra benefits on top of a competitive salary. And the recruitment process can be time consuming that comes with a work in period.

Additional to a videographer / animator, you'll need a voice artist, designer and script writer for full video productions. These are all roles we have readily available on our in-house team.Β 

Working with us, you are fully unburdoned for the entire video production proces. From A-Z, all stages are handled by us and you'll only have to sign off on the final video result you are satisfied with.

Are videos or designs created by AI?

No. We do not use any AI software to help generate designs, logos, scenes, storyboards, scripts or voice over at any step in the production process.

The videos and designs we produce for you are 100% made by our in-house team of illustrators, designers and writers. Every step in the process is hand-done by us before its good to go to the next phase. Any video we deliver is of the highest quality and human-made.

Note; we are experimenting with AI and how it can benefit the overal video production process. So far we've had succes with ideation / inspiration and script writing. However, in it's current state, AI cannot replace the creativity needed for video productions that humans provide.

What are additional options per video?

We offer the following options for every video production:

  • Unlimited revisions / feedback / refinement at $65 / hour
  • Export transitions / effects / elements into graphic files: $25
  • Separate scenes into social shorts: +$25 / scene
  • Subtitles (hardcoded): +$95 per language
  • 4k production + export (future proof): +$250
  • Purchase source file: 0.75% total cost
  • Thumbnail: +$35
What if a project does not match expectations?

Not to worry, we keep designing and refining until you are 100% satisfied with the result.

Can we purchase source files?

Yes, we offer the purchase of source files at an extra charge, to be decided per video project.

How is your typical workflow?

Every project starts with a discovery call in which requirements and wishes are discussed. Based on your input we draft a delivery timeline and after an upfront payment we kickstart the project by writing the script.

After the script is approved we move onto to voice over production.

When the voice over is done we design the storyboards + a short demo.

Once the demo is approved we continue with the full length production, which also has a feedback + refinement stage after its completed.

Once the video is approved by you we share the final video file.

In short, the workflow is as follows:

  1. Discovery call
  2. Script writing
  3. Voice acting
  4. Storyboards + demo
  5. Full length video + feedback
  6. Finalized video
Do you offer discounts?

Our prices are already exceptionally competitive, and we therefore do not offer discounts. We do however offer perks that come with higher volume orders such as set delivery times, recurring timelots and discounted freedback prices.

How is payment handled?

We offer invoices to be paid via bank transfer or crypto transfer (bep20/erc20) in any stablecoin currency.

What industries do you work with?

We work with and in the following industries / markets:

  • Cryptocurrencies
  • NFT art
  • NFT collections
  • NFT gaming
  • Blockchain
  • Blockchain gaming
  • TradFi
  • DeFi
  • Web3 (overarching)

Ready to πŸš€-boost long-term growth?

Schedule a discovery call below or get started here