Web3 Animation Studio

To position yourself as a leading project in the upcoming bull market and prepare for widespread adoption, you must overcome a significant challenge: a lack of trust within the web3 industry.

An respectable vision, but you face one major issue that significantly impacts your growth potential: a lack of trust in the web3 market.Β 

Despite the presence of numerous innovative projects within the thriving Web3 space, many struggle to transition from their startup phase to well-established brands due to the difficulty of attracting new users, primarily due to credibility concerns.

This is where our professional services as a Web3 Animation Studio come into play. Our expertise lies in promoting ambitious concepts by simplifying complexity through animation, thus establishing your brand as an authoritative figure within your web3 niche.

With a track record dating back to 2020, we have successfully assisted renowned web3 brands such as Decrypt, Protocol Labs, Infura, and Polymesh. Drawing from the insights gained through years of success stories, we craft a 4-step tailor-made plan that seamlessly integrates into your overall marketing plan.

In this guide, we will comprehensively walk you through our process, from A to Z, and demonstrate how we can help you become a top-of-mind brand in your web3 niche

β†’ View Pricing or Get started

First, let’s delve into how we can collaborate effectively with your brand:

Choosing a dependable creative growth partner is a pivotal decision that can determine the success or obscurity of your brand.

To establish a harmonious partnership, we commence with a Discovery & Introduction call. This initial step allows us to assess our compatibility, synergy, and alignment of expectations.

At Slance, our role typically extends as an integral part of your marketing team, providing strategic guidance, video production, and design solutions. Leveraging our strategic expertise and on-demand production capabilities, we become your ideal creative partner for sustained growth. The foundation of our collaboration is a strategy co-created with you as our valued client.

In short, we have formulated a distinctive 4-step Creative Content Plan based on years of industry insights that significantly enhance the effectiveness of all your marketing endeavors. Through this plan, we guide you from Strategy to Production to Execution, and we guarantee tangible results within three months.

Our certification from Storybrand.com equips us to help you shape the narrative around your brand, setting you apart from your competitors.

Furthermore, our extensive knowledge of digital marketing strategies ensures the seamless integration of video and design into your overarching marketing strategy.

These two pivotal components, Story and Strategy, serve as the foundation for long-term success. Our “strategy guide” acts as our North Star, ensuring that we consistently meet your expectations and marketing objectives throughout our journey together.

Once the Strategy and Story are defined, we progress to the production process, where we deliver content tailored to each specific stage of the customer journey:

First-contact campaigns (Top of Funnel):
For initial contact campaigns, we craft social shorts designed to enhance brand visibility on social platforms. These concise, attention-grabbing visuals prompt an immediate call to action.

Educational content (Middle of Funnel):
As your target audience becomes aware of your brand, we produce educational animation videos to help them grasp the value your brand offers. By imparting knowledge and expertise, you establish yourself as an authority, reinforcing the connection between you and your prospective audience.

Onboarding (Bottom of Funnel):
Once your ideal audience is aware of your brand and has developed trust, we create onboarding videos that guide users through the final steps of joining your platform, transforming them into long-term customers or end users.

Client satisfaction (on-going):
Even after successfully onboarding satisfied clients, it’s vital to maintain a top-of-mind presence and encourage ongoing platform usage. We assist in achieving this by generating helpful and engaging content on a weekly basis. Keeping your audience engaged ensures increased exposure to your brand.

Succeeding in a Highly Competitive Market

We don’t need to emphasize the daunting challenges of thriving in the dynamic web3 landscape.

The reasons behind this challenge are evident: the growth potential is astronomical, the rewards are substantial (but so are the risks), and consequently, the competition is extremely fierce.

Let’s address a fundamental truth right away: In 2023, growth hinges on video.

This fact is inescapable. Video now accounts for a staggering 65% of all internet traffic and is unequivocally the preferred medium for communication, education, and entertainment. Video far surpasses podcasts, written blogs, and social content.

We’re not suggesting that you neglect other marketing channels. What we’re emphasizing is that the most significant Return On Investment comes from video, followed by all other channels.

Our extensive industry experience equips us to answer critical questions, such as:

  • How can we transition from obscurity to prominence? If you’ve been in the startup phase for some time and aspire to evolve into a mature brand, seeking to reach the next level, our 4-Step Creative Content Plan, tailored to your unique goals and vision, is the solution.
  • How can we distinguish ourselves from the 20,506+ web3 brands? As mentioned, the market is thriving yet fiercely competitive. By establishing a robust strategy that serves as the bedrock for long-term success, we assist you in standing out from your competitors, starting from the initial contact and through the onboarding process.
  • How can we become an industry leader and the go-to solution? Building brand credibility is the key to elevating your web3 brand to a top-rated project. The most effective approach is to increase visibility and educate your customers. Empower them with insights on improving their lives, be their guide, and offer a clear, actionable plan they can follow.

Additionally, we address common challenges faced by web3 brands, including:

  • Enhancing your listings.
  • Fostering organic growth rather than relying on continuous ad spending.
  • Securing better funding.
  • Navigating the onboarding process for the new wave of Web3 super users, facilitating mass adoption once this wave arrives.
  • Advancing from obscurity to prominence without the dependency on influencers.
  • Transforming followers into dedicated believers. Our social short productions precisely achieve this by converting followers into loyal supporters with succinct, purposeful videos tailored for social platforms.

All of the above finds solutions in our uniquely developed 4-Step Creative Content Plan.

Introducing Our 4-Step Creative Content Plan

We’ve got something exceptional that’s poised to set you apart from the competition and position you as a top-rated project.

Our 4-Step Creative Content Plan encapsulates years of industry insights, best practices, and successful use cases from the ambitious brands we’ve partnered with.

This plan amalgamates all the most valuable insights and winning strategies into a comprehensive guide, enabling you to steer your brand toward prominence one step at a time.

It’s important to note that this plan doesn’t replace your existing marketing strategy; rather, it complements it, amplifying the effectiveness of all your marketing endeavors.

By integrating visual storytelling into your overarching marketing strategy, we lay the groundwork for sustained long-term growth.

The 4-Step Creative Growth Plan is dedicated to identifying growth opportunities.

The plan, in meticulous detail, includes:

  1. Audit: We thoroughly assess your current efforts to pinpoint areas for concrete improvements.
  2. Story: Crafting a compelling narrative tailored to your ideal customer, we address their immediate pain points and position your brand as a helpful guide committed to enhancing their lives. Storytelling speaks directly to your customers on a profound level and serves as the linchpin for clarifying your marketing communication.
  3. Strategy: Armed with the insights from the audit and the power of storytelling, we develop a tangible strategy, with a focus on 1 or 2 primary growth channels.
  4. Production: Building upon the strategy, we initiate the production of content, including videos, designs, social shorts, and more, all meticulously aligned with the Story and Strategy. This alignment ensures clarity in every facet of your communication and campaigns, yielding exceptional results.

But you don’t need to take our word for it that our unique plan is effective. Peruse a selection of client testimonials to witness how we’ve propelled them from startup status to mature brands.

We stand by our commitment to delivering tangible results within just three months from the moment we embark on this journey together.

A Brief Introduction to Our Team

We take immense pride in being recognized as one of the leading web3 Animation Studios in this dynamic market.

Having been in operation since 2020, we’ve empowered over 100 visionary web3 brands to emerge as the preferred solution within their respective niches, all thanks to our engaging promotional social shorts and educational animation videos, based on our unique 4-step Creative Content Plan.

Our journey has seen us successfully complete more than 450 projects, earning glowing reviews from over 65 satisfied clients. We encourage you to read these reviews to gain a better understanding of who we are and what we offer.

Our in-house team comprises seven passionate designers, writers, and animators, all of whom work remotely. Our fully remote operation makes us exceptionally efficient, with minimal overhead costs.

This efficiency has a profoundly positive impact on our pricing structure, rendering us highly competitive. When compared to other Web3 animation studios, we are approximately 60% more cost-effective.

However, our cost-effectiveness is underpinned by a strategic choice. Instead of investing heavily in a single high-end super-video that consumes the majority of your marketing budget, we advocate investing in multiple videos.

This approach ensures more frequent interactions with your audience and enables the easy reuse of content. Our pricing model is designed to optimize your Return on Investment (ROI), recognizing that a single video is no longer sufficient.

In the current landscape, you require a range of engaging videos to bolster your comprehensive marketing campaign.

Tom

Voice

Beau

Project Lead

Anto

Designer

Niko

Animator

Malaya

Writer

Shane

Storybrand certified

Our Pricing Models Tailored to Your Needs

We understand that flexibility in pricing is crucial to align with your evolving needs as you navigate different stages of growth.

That’s why we offer a range of pricing models designed to suit your unique requirements.

Price Estimates:
Transparency and fair pricing are our priorities. We provide price estimates before a project begins, and as the project nears completion, we share the final price based on the actual time invested (with comprehensive time tracking). This approach ensures that you always have a clear understanding of the total project cost without worrying about exceeding your budget.

Flat Rate Pricing:
For one-time projects like animation videos or social shorts, we offer straightforward flat-rate pricing. You pay a fixed amount per deliverable. In the case of design work, we charge our standard agency rate of $65 per hour, with meticulous time tracking. Our design services cover a wide spectrum, including landing page design, web design, social content, banners, whitepapers, pitch decks, and any other design requests you may have.

⭐ View Our Pricing

Subscription Pricing:
Ideal for Web3 brands with ongoing content needs, we offer three subscription options:

  • Weekly deliverables: Suited for teams with weekly graphic and video requirements.
  • Bi-Daily deliverables: Designed for teams with frequent graphic and video needs.
  • Daily deliverables: Catering to teams with on-demand graphic and video needs.

Subscriptions not only offer cost-effectiveness but also foster a mutually beneficial partnership, ensuring sustainable, long-term growth.

⭐ View Our Subscription Options

Bespoke Pricing:
Designed for ambitious teams with ambitious goals, our bespoke pricing model encompasses Strategy, Story, Production, and Implementation. This all-encompassing approach involves:

  • Strategy: We create a tailor-made plan that seamlessly integrates into your overall marketing strategy, ensuring the achievement of both short-term and long-term goals throughout the year.
  • Story: Crafting a compelling narrative around your brand, setting you apart from competitors. This ‘Storybrand’ serves as the cornerstone for all communication and marketing efforts.
  • Production: Delivering a continuous flow of design, motion graphics, videos, and social shorts according to your marketing strategy’s schedule.
  • Implementation: We oversee and enhance your video channels, providing monthly marketing reports and quarterly strategy sessions.

With Bespoke pricing, we function as your creative growth partner, focusing on long-term growth and maximizing your potential to become a top 1000 Web3 brand.

⭐ View Our Bespoke Pricing

Our pricing models are designed to adapt to your unique needs at every stage of your journey.

The Advantages of Using Animation for Web3 Brands

When it comes to promoting your Web3 startup or growing brand, using an animation studio is more than just creating a few videos and sharing them on social media.

Let’s explore the five main benefits of adding animation to your marketing strategy:

Eye-Catching and Engaging:

Animation has a unique ability to capture your audience’s attention with visually stunning and captivating content. Whether it’s animated videos or graphics, animation excels at conveying complex ideas and messages in a simple, enjoyable, and easy-to-understand way. The visual appeal of animation can set your company apart and leave a lasting impression on your target audience.

Versatility:

Animation can be used in a wide range of marketing and communication channels, including websites, social media, advertising, presentations, and more. Whether you need explanatory videos, product demos, or compelling storytelling, animation seamlessly adapts to various formats and platforms. This adaptability makes it a valuable tool for promoting your brand and products.

Cost-Effective Production:

Producing high-quality live-action videos can be expensive, while animation often offers a more budget-friendly option. Once created, animated assets can be repurposed, modified, and reused, leading to long-term cost savings. This feature is especially beneficial for startups and small businesses working within budget constraints.

Infinite Creative Possibilities:

Animation unleashes your creative potential, allowing you to create imaginary worlds, characters, and scenarios that would be impractical or too costly to replicate in the real world. This creative freedom empowers your company to express its unique brand identity and connect with the audience in a way that goes beyond the boundaries of reality.

Global Appeal and Accessibility:

Animation transcends language and culture barriers. It can be easily adapted for international audiences, making it an excellent choice for businesses looking to expand globally. Furthermore, animations can be made accessible to individuals with disabilities through features like closed captions, subtitles, and other assistive technologies, promoting inclusivity and broadening your reach.

By incorporating animation into your Web3 marketing and communication strategies, you can tell compelling stories, simplify complex concepts, and effectively engage your audience. Ultimately, this contributes to business growth and success.

Keep in mind: Trust is a critical factor in the web3 industry’s growth, and animation videos are a powerful tool for building that trust.

Exploring the Diverse World of Animation

Animation videos encompass a rich variety of formats and types, each catering to different needs and objectives. Your choice depends on how well a particular format aligns with your overarching marketing strategy. Here, we’ll dive into three primary animation types that Slance specializes in:

1. Animation Videos:

  • These form the foundational type of animation videos, often utilized for promotional and educational content. Tailored to simplify complex ideas, animation videos serve to position your brand as an authoritative source by explaining intricate subjects.
  • Ideal for educating new users or elucidating challenging concepts, animation video productions are particularly well-suited for social media channels.
  • Our productions are highly versatile; a single animation video can be repurposed for multiple purposes. We can segment it into smaller, standalone videos for social content or use specific scenes as the basis for other videos.

2. Social Shorts:

  • Social shorts are concise, to-the-point videos designed to swiftly capture attention and enhance brand visibility. They play a crucial role in converting your followers into devoted advocates, considering the mere seconds you have to make a lasting impact.
  • Typically ranging from 5 to 15 seconds in length, social shorts have a singular, clear objective: to either onboard users, promote a product or service, or rapidly educate on a topic that acts as a springboard to a more comprehensive explainer video.
  • These shorts are optimized for both horizontal and vertical views, accommodating platforms like TikTok and YouTube Shorts.
  • We always ensure that social shorts align with the overarching video strategy, which, in turn, supports the broader marketing strategy.

3. Motion Graphics:

  • Motion graphics encompass any visually animated elements, such as those found on websites or within animated whitepapers, which have gained popularity within the Web3 industry.
  • They are also prevalent in infographics and pitch decks. Motion graphics effectively draw attention to and highlight specific features or products, utilizing animated graphic elements, typography, and visual effects to convey information or narrate a story.

Beyond these primary animation types, there are additional variations to consider:

2D Animation:

  • This classic style involves creating two-dimensional characters and environments, ranging from hand-drawn animations to sophisticated digital creations. 2D animation finds frequent use in cartoons, explainer videos, and educational content.

3D Animation:

  • 3D animation involves crafting three-dimensional characters and objects. It is prevalent in the film industry, especially for animated movies, as well as in video games and product visualization. 3D animation introduces depth and realism to the visuals.

Stop Motion Animation:

  • This technique entails moving and photographing physical objects frame by frame, creating the illusion of movement. It is employed in claymation, puppet animation, and certain special effects in films, offering a tactile and charming quality to animations.

Whiteboard Animation:

  • Whiteboard animation, also known as video scribing, features hand-drawn illustrations on a white background while a narration explains a concept or story. It is commonly used for educational and explainer videos.

Pixelation:

  • Often favored in Web3 games and game-related concepts, pixelation is a unique form of stop motion animation. It involves live actors or objects being posed and repositioned incrementally between shots to create surreal and humorous effects. This technique is frequently seen in experimental and artistic animations.

Selecting the right animation type aligns with your objectives and ensures that your content effectively communicates with your target audience.

Great Reasons to Partner with a Web3 Animation Studio

We understand that teaming up with a web3 animation studio may raise some questions. However, we firmly believe that this partnership can do wonders for your brand.

Here’s why you should consider working with us:

Eye-Catching Visuals:

We’re experts at creating stunning and unique content that will make your brand stand out in a competitive market. Animation naturally grabs people’s attention and makes your brand more memorable and attractive.

Masterful Storytelling:

Our storytelling skills, backed by our certification from storybrand.com, allow us to connect with audiences on a deep level. Through animation, we can effectively convey your brand’s message, values, and identity in a compelling and emotionally resonant way.

Cost-Effective:

Animation is often a more budget-friendly option than live-action production. Once created, animated assets can be used for multiple projects, saving you money in the long run.

Creative Freedom:

Animation offers endless creative possibilities. You can create characters, scenarios, and settings that are not limited by the physical world. This creative freedom lets your brand express its personality in unique and innovative ways, which is especially important in the Web3 industry, where the idea of the Metaverse is key.

Educational Value:

Animation is a powerful tool for explaining your products, services, or complex ideas to customers. It simplifies information and guides customers through what you offer, making it easier for them to understand.

Brand Consistency:

Animation studios can create characters and elements that consistently represent your brand. This consistency helps build brand recognition and loyalty over time, strengthening your brand’s presence in the market.

By integrating animation into your marketing strategy through our studio, you can significantly boost your brand’s visibility, engagement, and communication. This, in turn, contributes to your success in the Web3 industry.

The Animation Process for Web3 Productions Made Simple

In our studio, we’re proud of our fast production process for web animations. Here’s how it works:

  1. Concept and Story:

    • We figure out what your animation is all about and who it’s for.
    • We create a story and characters that match your brand.
    • We make sure it’s interesting and connects with your audience.
  2. Pre-Production:

    • We plan the scenes with pictures.
    • We polish the script and decide what the characters will look and act like.
    • We create all the visual stuff we need, like props and backgrounds.
    • If needed, we find voices for the characters.
  3. Production:

    • We use software to make the animation happen.
    • We add colors, textures, and lighting to make it look great.
    • We add sound effects and music to make it sound good.
  4. Post-Production:

    • We put all the scenes together, add transitions, and make it perfect.
    • We combine all the parts to create the final animation.
    • We fix the colors and tones to make it look even better.
  5. Quality Check:

    • We review the animation to make sure it’s doing what it’s supposed to.
    • We fix any problems or mistakes.
  6. Rendering:

    • We turn all the images into a video.
  7. Sound Touch-Up (if needed):

    • We make the sound quality perfect.
  8. Sharing and Promotion:

    • We decide where to show the animation, like your website or social media.
    • We create a plan to get people excited about it.
  9. Feedback and Changes (if needed):

    • We listen to what people think and make improvements if necessary.
  10. Final Delivery:

  • We give you the finished animation in the right format for sharing.
  1. Checking How It’s Doing:
  • We keep an eye on how people are reacting to your animation.

Our careful process makes sure your web animation is top-notch, connecting with your audience and achieving your goals.

About us

Active since 2020 and trusted by 100+ brands, we are one of the premier animation & design studios operating in the thriving Web3 space.

Our in-house team specializes in simplifying complex with fresh animations, helping ambitious brands scale next level with our unique 4-step Creative Content Plan.

When you work with us, we guarantee real results that serve as the foundation for long term growth and is a worthy investment into the future of your company.

450+

Projects

100+

Clients

65+

Testimonials

7

In-house team

Partnerships

Testimonials πŸ”₯

β€œSlance is really responsive and professional. Nailed the edits and the platform for feedback is practical to use. Overall very impressed.”

Graem

Polymath, polymath.network

β€œOur continued partnership with team Slance has been wonderful and we are looking forward to working more often in the future.”

Eric

Decrypt, decrypt.co

β€œOur video promo-edu series made by Slance looks great. Wonderful visuals and great delivery.”

Clarissa

Infura, infura.io

Pricing ⭐

Animation videos

$20 / second

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Perfect for a long-term growth strategy

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~ 30-90 seconds

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Horizontal or Vertical

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Educate with narrative-driven storytelling and in-depth product promotion

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Boost brand credibility

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Slower pace, highly engaging

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Includes Voice over

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Includes script, storyboards, animation, voice

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Simplify complex with flat & isometric animation

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Unlimited revisions + feedback and refinement

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Fully designed in line with brand guidelines

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No royalties, copyright or watermarks

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1-2 weeks delivery time

Social shorts

$15 / second

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Perfect for quick promotion campaigns

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~ 05-30 seconds

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Horizontal or Vertical

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Onboarding, mini-education, promotion, product demos

ο€Œ

Boost Top of Funnel visibility

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Faster pace, highly engaging

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Optional: Voice over

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Includes script, storyboards, animation

ο€Œ

Simplify complex with flat & isometric animation

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Unlimited revisions + feedback and refinement

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Fully designed in line with brand guidelines

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No royalties, copyright or watermarks

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2-4 days delivery time

Design + Motion graphics

$65 / hour

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Perfect for improving overall branding

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Social content, short-&-sweet animations, podcasts, event videos

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UI / UX design, web design, platform design

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Banners, GIFs, loops, images, ...

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Logo design, brand style guides, brand books, ...

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Whitepapers, pitch decks, investor presentations, ...

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NFT Artwork, NFT collections, traits

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Fully designed in line with brand guidelines

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No royalties, copyright or watermarks

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2-4 days delivery time

On-demand needs? View subscriptions, from $650 / m

FAQ πŸ’―

What is included in the price?

All pricing includes:

  • One feedback round per production phase (1x script, 1x storyboard, 1x full length)
  • No royalties, no watermarks, no copyright
  • Variations (for designs)
  • High end quality, comparable to showreel productions
  • Visual style in line with brand guidelines
Why wouldn't we hire in-house?

Fair question!

Our reasoning is that currently the cost of hiring one in-house videographer / animator / designer far exceeds our pricing. This is because of scarce availability in the blockchain space, as well as having to offer extra benefits on top of a competitive salary. And the recruitment process can be time consuming that comes with a work in period.

Additional to a videographer / animator, you'll need a voice artist, designer and script writer for full video productions. These are all roles we have readily available on our in-house team.Β 

Working with us, you are fully unburdoned for the entire video production proces. From A-Z, all stages are handled by us and you'll only have to sign off on the final video result you are satisfied with.

Are videos or designs created by AI?

No. We do not use any AI software to help generate designs, logos, scenes, storyboards, scripts or voice over at any step in the production process.

The videos and designs we produce for you are 100% made by our in-house team of illustrators, designers and writers. Every step in the process is hand-done by us before its good to go to the next phase. Any video we deliver is of the highest quality and human-made.

Note; we are experimenting with AI and how it can benefit the overal video production process. So far we've had succes with ideation / inspiration and script writing. However, in it's current state, AI cannot replace the creativity needed for video productions that humans provide.

What are additional options per video?

We offer the following options for every video production:

  • Unlimited revisions / feedback / refinement at $65 / hour
  • Export transitions / effects / elements into graphic files: $25
  • Separate scenes into social shorts: +$25 / scene
  • Subtitles (hardcoded): +$95 per language
  • 4k production + export (future proof): +$250
  • Purchase source file: 0.75% total cost
  • Thumbnail: +$35
What if a project does not match expectations?

Not to worry, we keep designing and refining until you are 100% satisfied with the result.

Can we purchase source files?

Yes, we offer the purchase of source files at an extra charge, to be decided per video project.

How is your typical workflow?

Every project starts with a discovery call in which requirements and wishes are discussed. Based on your input we draft a delivery timeline and after an upfront payment we kickstart the project by writing the script.

After the script is approved we move onto to voice over production.

When the voice over is done we design the storyboards + a short demo.

Once the demo is approved we continue with the full length production, which also has a feedback + refinement stage after its completed.

Once the video is approved by you we share the final video file.

In short, the workflow is as follows:

  1. Discovery call
  2. Script writing
  3. Voice acting
  4. Storyboards + demo
  5. Full length video + feedback
  6. Finalized video
Do you offer discounts?

Our prices are already exceptionally competitive, and we therefore do not offer discounts. We do however offer perks that come with higher volume orders such as set delivery times, recurring timelots and discounted freedback prices.

How is payment handled?

We offer invoices to be paid via bank transfer or crypto transfer (bep20/erc20) in any stablecoin currency.

What industries do you work with?

We work with and in the following industries / markets:

  • Cryptocurrencies
  • NFT art
  • NFT collections
  • NFT gaming
  • Blockchain
  • Blockchain gaming
  • TradFi
  • DeFi
  • Web3 (overarching)

Ready to πŸš€-boost long-term growth?

Schedule a discovery call below or get started here