Why should a web3 business utilize Explainer videos?

web3 users and investors rarely have enough time to read through countless whitepapers, documents and FAQs in order to properly understand a project. 

Such documents undoubtedly play an irreplaceable role in the web3 business, but they won’t get you far in trying to conquer new pieces of the market.

However, that is a perfect job for Explainer videos!

By leveraging Explainer videos in your branding strategy, your business can expect to receive several benefits:

• Simplification of Complex Concepts: web3 technologies often involve intricate ideas and concepts that can be difficult to grasp for the average user. Explainer videos can break down these complex ideas into simple, more attractive and easily digestible content.
• Higher Engagement: With attention spans dwindling, explainer videos can effectively capture and retain the attention of users, increasing their likelihood of learning about and understanding your web3 project.
• Improved Search Engine Visibility: As YouTube is one of the highest-ranking search engines, creating and optimizing explainer videos can boost a brand’s visibility and drive organic traffic to its website.
• Increased Conversion Rates: By effectively communicating the value proposition and building trust among users, explainer videos can significantly increase conversion rates and user acquisition.
• Enhanced Brand Awareness: Sharing explainer videos on various social media platforms can amplify your web3 brand’s reach and visibility, fostering greater brand awareness and user engagement.

With all these advantages, it’s quite easy to understand why video content accounts for most of today’s traffic on the web.

Therefore, as the owner or a manager of a business that operates on the frontlines of the web revolution, you can’t stick only with outdated methods if you wish to gain a significant following. 

The process of web3 explainer video production

At Slance we have in-depth expertise and experience both in the world of video production and in the web3 space – as users, enthusiasts and investors.

That experience provides us with the ability to thoroughly understand each of our client’s specific needs and their project mechanics.

In accordance with that, we always make sure to analyze your target audience and potential customers when crafting our web3 explainer videos.  

Slance videos are always created to bring full satisfaction to our clients, which can be attributed to our detailed video production process. Here are the stages in Slance explainer video production:

Research and Concept Development: Understanding your web3 project’s objectives, target audience, and unique selling points to develop a creative concept and storyline.

Scriptwriting: Crafting an engaging and detailed script that quickly delivers all the relevant info about your web3 business or that explains certain specifics related to it.

Voiceover Recording: The Slance in-house professional voiceover artist creates a script voice over in the most fitting tone for your explainer video.

Storyboarding: Creating a visual blueprint of the video, illustrating the key scenes, transitions, and animation style. Our animators always communicate the brandbook styles with the respective clients before creating a storyboard.

Animation and Visual Design: Developing the visual elements, such as characters, icons, and graphics, and animating them in sync with the voiceover.

Editing and Sound Design: Combining the visuals, voiceover, and sound effects to create a polished and cohesive final video.

Final review and Revisions: Sharing the video with the client to receive feedback and making any necessary revisions to ensure it meets the project’s objectives and expectations.

Our team always makes sure that our clients experience complete satisfaction upon video delivery by including multiple feedback points throughout the production process.

By doing that, it is ensured that the process is moving in a favourable direction and is aligned with your requirements, before proceeding to each stage.