Web3 Explainer Video Productions

Time is money and transparancy is the most valuable currency for the highly engaged and critical Web3 audience.

In a fast-paced industry like Web3 that is currently onboarding the next generation of tech super users, being able to quickly explain your brand and value proposition is essential for boosting brand credibility.

Hence the ability to quickly discover and learn about worthwhile projects is what gives investors a winning edge in this thriving market. 

Keep reading to discover how our services at value to your brand and how we approach the production process for explainer videos.

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Why should a web3 business utilize Explainer videos?

web3 users and investors rarely have enough time to read through countless whitepapers, documents and FAQs in order to properly understand a project. 

Such documents undoubtedly play an irreplaceable role in the web3 business, but they won’t get you far in trying to conquer new pieces of the market.

However, that is a perfect job for Explainer videos!

By leveraging Explainer videos in your branding strategy, your business can expect to receive several benefits:

  • Simplification of Complex Concepts: web3 technologies often involve intricate ideas and concepts that can be difficult to grasp for the average user. Explainer videos can break down these complex ideas into simple, more attractive and easily digestible content.
  • Higher Engagement: With attention spans dwindling, explainer videos can effectively capture and retain the attention of users, increasing their likelihood of learning about and understanding your web3 project.
  • Improved Search Engine Visibility: As YouTube is one of the highest-ranking search engines, creating and optimizing explainer videos can boost a brand’s visibility and drive organic traffic to its website.
  • Increased Conversion Rates: By effectively communicating the value proposition and building trust among users, explainer videos can significantly increase conversion rates and user acquisition.
  • Enhanced Brand Awareness: Sharing explainer videos on various social media platforms can amplify your web3 brand’s reach and visibility, fostering greater brand awareness and user engagement.


With all these advantages, it’s quite easy to understand why video content accounts for most of today’s traffic on the web.

Therefore, as the owner or a manager of a business that operates on the frontlines of the web revolution, you can’t stick only with outdated methods if you wish to gain a significant following. 

Now that you’ve seen the benefits of Web3 Explainer videos, let’s take a closer look at the video production process itself.

What Makes Web3 Explainer Video Production Unique?

Web3 video production is different from usual video production. This is because along with requiring one to be a video design professional, Web3 video production also requires a deep understanding of the Web3 ecosystem, its technologies, and its audience. Therefore it isn’t enough to simply hire any video agency and expect them to thoroughly understand and properly showcase all the nits and bits of your Web3 business. 

Creating explainer videos requires a deeper understanding of the topic that is presented. In Web3 terms, that includes grasping the project features, future goals and roadmap, tokenomics and even the technical knowledge! 

Furthermore, it is highly important to know how to translate those complex concepts into engaging narratives, visualize abstract ideas, and create a connection between businesses and their audience. 

All these tasks can be quite a challenge for anyone who lacks experience either in explainer video production, or in the web3 related industries in general. However, if you work with seasoned professionals who are up to the task you’ll be able to successfully leverage all the benefits of Explainer videos for your Web3 business!

And that is exactly why Slance is here! 

Let’s dive in to explain our explainer video production service for Web3.

The process of web3 explainer video production

At Slance we have in-depth expertise and experience both in the world of video production and in the web3 space – as users, enthusiasts and investors.

That experience provides us with the ability to thoroughly understand each of our client’s specific needs and their project mechanics.

In accordance with that, we always make sure to analyze your target audience and potential customers when crafting our web3 explainer videos.  

Slance videos are always created to bring full satisfaction to our clients, which can be attributed to our detailed video production process. Here are the stages in Slance explainer video production:

  1. Briefing: First, we closely communicate with our client to get a thorough understanding of your brand, values, and overall vision. This consultation helps us understand your needs and ensure that we’re aligned on the direction of the Explainer video design.
  2. Research: Once we have grasped your vision, we conduct extensive research into the company and its competitors. That will help us identify trends and opportunities so we can design Video content that stands out.
  3. Script Writing: With our research in hand, we begin the Script writing process. This involves creating and refining script drafts until we land on the one that best communicates your business vision.
  4. Storyboards & Video Demo: Once the script has been approved, we begin creating the storyboards for your video, which are then followed by the first video demo. The demo involves the delivery of the first 30 seconds of your video, which allows the client to get an insight into the production process. 
  5. Full Video Production: After approving the demo, our team will continue the production process until your full video is complete. 
  6. Final Review: Once the Video is complete we present it to our client. In this stage you will have another chance to request any outstanding refinements in order to fully satisfy your requirements.
  7. Refinement: Finally, we deliver the complete video, royalty-free and without any watermarks.

    We always make sure that our clients experience complete satisfaction upon video delivery by including multiple feedback points throughout the production process.

Slance – The creative video agency for upcoming web3 brands

Slance video agency is well-known for its expertise in creating powerful video marketing campaigns for web3 firms and initiatives.

We have partnered with more than 75 blockchain brands since 2020, using our knowledge in graphic design and video production to produce engaging content that promotes growth and interaction.

Our team of animators, writers and voice actors work diligently in-house to deliver a top-notch service, ensuring that your marketing desires are met with professionalism and efficiency.

We recognize the significance of simplifying intricate ideas and concepts and are proficient in converting them into digestible and captivating video content.

When you choose to work with our team, you can expect:

  • Customized Solutions: We collaborate with our clients to create content that aligns with their specific requirements and accurately represents their projects.
  • Web3 Expertise: Our team’s deep understanding of the Web3 space enables us to create content that resonates with the target audience.
  • Simplicity and Impact: We believe in striking a balance between simplicity and impact. Our infographics are easy to understand while effectively conveying the message.
  • Results-Driven Approach: Our creations are designed to deliver tangible results, such as faster project growth, better visibility, and wider reach.
  • Easy and clear communication: We communicate with our clients efficiently and friendly, with Telegram being our communication channel of choice.

If you’re looking to scale your Web3 branding to the next level with the power of Explainer videos, feel free to contact our team and meet us with your requirements, with no obligations!

About us

Active since 2020 and trusted by 100+ brands, we are one of the premier animation & design studios operating in the thriving Web3 space.

Our in-house team specializes in simplifying complex with fresh animations, helping ambitious brands scale next level with our unique 4-step Creative Content Plan.

When you work with us, we guarantee real results that serve as the foundation for long term growth and is a worthy investment into the future of your company.








In-house team


Testimonials 🔥

“Slance is really responsive and professional. Nailed the edits and the platform for feedback is practical to use. Overall very impressed.”


Polymath, polymath.network

“Our continued partnership with team Slance has been wonderful and we are looking forward to working more often in the future.”


Decrypt, decrypt.co

“Our video promo-edu series made by Slance looks great. Wonderful visuals and great delivery.”


Infura, infura.io


Animation videos

$20 / second

Perfect for a long-term growth strategy

~ 30-90 seconds

Horizontal or Vertical

Educate with narrative-driven storytelling and in-depth product promotion

Boost brand credibility

Slower pace, highly engaging

Includes Voice over

Includes script, storyboards, animation, voice

Simplify complex with flat & isometric animation

Unlimited revisions + feedback and refinement

Fully designed in line with brand guidelines

No royalties, copyright or watermarks

1-2 weeks delivery time

Social shorts

$15 / second

Perfect for quick promotion campaigns

~ 05-30 seconds

Horizontal or Vertical

Onboarding, mini-education, promotion, product demos

Boost Top of Funnel visibility

Faster pace, highly engaging

Optional: Voice over

Includes script, storyboards, animation

Simplify complex with flat & isometric animation

Unlimited revisions + feedback and refinement

Fully designed in line with brand guidelines

No royalties, copyright or watermarks

2-4 days delivery time

Design + Motion graphics

$65 / hour

Perfect for improving overall branding

Social content, short-&-sweet animations, podcasts, event videos

UI / UX design, web design, platform design

Banners, GIFs, loops, images, ...

Logo design, brand style guides, brand books, ...

Whitepapers, pitch decks, investor presentations, ...

NFT Artwork, NFT collections, traits

Fully designed in line with brand guidelines

No royalties, copyright or watermarks

2-4 days delivery time

On-demand needs? View subscriptions, from $650 / m


What is included in the price?

All pricing includes:

  • One feedback round per production phase (1x script, 1x storyboard, 1x full length)
  • No royalties, no watermarks, no copyright
  • Variations (for designs)
  • High end quality, comparable to showreel productions
  • Visual style in line with brand guidelines
Why wouldn't we hire in-house?

Fair question!

Our reasoning is that currently the cost of hiring one in-house videographer / animator / designer far exceeds our pricing. This is because of scarce availability in the blockchain space, as well as having to offer extra benefits on top of a competitive salary. And the recruitment process can be time consuming that comes with a work in period.

Additional to a videographer / animator, you'll need a voice artist, designer and script writer for full video productions. These are all roles we have readily available on our in-house team. 

Working with us, you are fully unburdoned for the entire video production proces. From A-Z, all stages are handled by us and you'll only have to sign off on the final video result you are satisfied with.

Are videos or designs created by AI?

No. We do not use any AI software to help generate designs, logos, scenes, storyboards, scripts or voice over at any step in the production process.

The videos and designs we produce for you are 100% made by our in-house team of illustrators, designers and writers. Every step in the process is hand-done by us before its good to go to the next phase. Any video we deliver is of the highest quality and human-made.

Note; we are experimenting with AI and how it can benefit the overal video production process. So far we've had succes with ideation / inspiration and script writing. However, in it's current state, AI cannot replace the creativity needed for video productions that humans provide.

What are additional options per video?

We offer the following options for every video production:

  • Unlimited revisions / feedback / refinement at $65 / hour
  • Export transitions / effects / elements into graphic files: $25
  • Separate scenes into social shorts: +$25 / scene
  • Subtitles (hardcoded): +$95 per language
  • 4k production + export (future proof): +$250
  • Purchase source file: 0.75% total cost
  • Thumbnail: +$35
What if a project does not match expectations?

Not to worry, we keep designing and refining until you are 100% satisfied with the result.

Can we purchase source files?

Yes, we offer the purchase of source files at an extra charge, to be decided per video project.

How is your typical workflow?

Every project starts with a discovery call in which requirements and wishes are discussed. Based on your input we draft a delivery timeline and after an upfront payment we kickstart the project by writing the script.

After the script is approved we move onto to voice over production.

When the voice over is done we design the storyboards + a short demo.

Once the demo is approved we continue with the full length production, which also has a feedback + refinement stage after its completed.

Once the video is approved by you we share the final video file.

In short, the workflow is as follows:

  1. Discovery call
  2. Script writing
  3. Voice acting
  4. Storyboards + demo
  5. Full length video + feedback
  6. Finalized video
Do you offer discounts?

Our prices are already exceptionally competitive, and we therefore do not offer discounts. We do however offer perks that come with higher volume orders such as set delivery times, recurring timelots and discounted freedback prices.

How is payment handled?

We offer invoices to be paid via bank transfer or crypto transfer (bep20/erc20) in any stablecoin currency.

What industries do you work with?

We work with and in the following industries / markets:

  • Cryptocurrencies
  • NFT art
  • NFT collections
  • NFT gaming
  • Blockchain
  • Blockchain gaming
  • TradFi
  • DeFi
  • Web3 (overarching)

Ready to 🚀-boost long-term growth?

Schedule a discovery call below or get started here