Web3 Video Marketing

Your Web3 audience in a nutshell: super critical, highly engaged, community-minded and tech-savvy.

Unlock the potential of your Web3 brand with a captivating web3 video marketing strategy that matches your mission & vision, while matching the values and desires of the highly critical web3 audience.

With years of Web3 experience, our in-house team helps your brand grow in a sustainable way by implementing super engaging short form video content, which is a combination of storytelling and simplifying complex.

On this page you will find Web3 video examples as well as a helpful mini-guide on why a video marketing strategy is essential for long-term growth.

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Understanding Web3

You’ve probably heard the term ‘Web3’ tossed around the internet in recent years. But what exactly is it? Well, let’s demystify it together.

Web3, also known as Web 3.0, represents a new generation of internet technologies that allow for a more open, permissionless, and decentralized web. It’s the web where users have more control over their data and can interact directly with digital services without intermediaries.

This new digital frontier is not just about reimagining the internet’s infrastructure. It’s also about transforming the way businesses operate, conduct transactions, and engage with their customers. 

As a business owner, you may be wondering how this shift will impact your marketing strategy.

That is where the concept of video marketing in Web3 comes in.

Video content has always been a powerful tool for conveying messages and engaging audiences. But in the Web3 era, it takes on a whole new dimension. 

So, let’s dive in and explore how video marketing can propel your Web3 business to new heights!

The Importance of Video Marketing in Web3.0

In a decentralized Web3 world, user engagement is more crucial than ever. And what better way to engage your audience than through video content

Videos allow you to present your business ideas and concepts in an easily digestible format. They can help your Web3 project stand out in a crowded digital marketplace and allow you to quickly deliver relevant information to your audience. 

Moreover, video marketing in Web3 goes beyond traditional advertising. It includes creating educational content about your product or service, harnessing user-generated content, and keeping online communities connected. 

Hence in today’s era of information, video is no longer just a marketing tool; it’s an integral part of your business strategy.

As such, video marketing plays a critical role when it comes to presenting and promoting Web3 companies. In the following section we’ll explain some of the most common roles of video marketing in the Web3 space.

Use Cases of Video Content in Web3 Marketing Strategies

There are a plethora of possible uses for video content in the Web3 space, and the only limit is your imagination! But as a starting point, let’s take a look at some of the most popular ones. 

Video content in Web3 can be a great way to:

  • Showcase your Web3 business in an easy and appealing way
  • Educate users on the mechanics, use cases and other important aspects of a Web3 project
  • Explain how to use protocols, wallets or dApps with a simple video guide
  • Explain or educate viewers on any topic, product or a service
  • Explain the tokenomics of a project
  • Guide investors on where and how to buy the project’s tokens

Now that we’ve covered the “What” and “How” of Web3 video marketing, we can also ask ourselves where? To be more specific, where will you present your video content?

Depending on the goals you aim to achieve with your videos, they can be showcased in multiple “places” across the web, including your:

  • Business Website 
  • Social Media profiles (Twitter, Instagram, Facebook, etc.)
  • Telegram Groups
  • Youtube Channel
  • Discord
  • And other Web3 Platforms

As you can see, video content in Web3 can be leveraged to reach numerous different goals, and as such it should never be underestimated, especially when it comes to planning out your public strategies.

But the question is, how to successfully create high-quality videos which closely follow your branding, while also being properly crafted towards your target audience? 

Well, this is where Slance steps in.

Why you should consider our Video Marketing services.

Working with the Slance team is simple. 


Because you will receive what you need, in the most efficient way possible. 

How do we achieve that? 

By engaging with our clients through clear, friendly communication, carefully following your requirements, and refining the end-product until full client satisfaction.

Our team has a great combination of blockchain, marketing and branding professionals as well as experts in the fields of animation and script writing. Such a variety of skills enables us to create top-notch content in as short a time-span as possible, while delivering great results.

When it comes to client relations, we are open to collaboration in a flexible way, adapting to each project’s individual needs so that every team can feel free to communicate their end goals and requirements with us.

What does the video production process look like?

Our creative process of video production is done through several steps, including multiple review opportunities which ensure that the process is flowing in the desired direction.

There are 3 main phases throughout our video production process:


These are the first steps of our collaborative process! We first begin by receiving the specific requirements from your team, along with any additional resources that can help us understand your business and its audience.

Afterwards, it’s time to create the foundation for your video – the script.

The script serves as a basis for all the other parts of the production process, and as such it is being written in multiple stages, with check ups and reviews by the client before proceeding with further production stages.

In its totality, the pre-production phase includes:

  • Video goals and how it ties into the general marketing strategy
  • Budget
  • Storyboarding and scenes
  • Project timeline
  • Script writing
  • Production suite and animating resources


The production phase is the most collaborative and interconnected part of production. This is where we communicate the most and review each other’s work multiple times.

These reviews are what we call “check-ups”, and they serve to ensure that the end product is made in a coordinated and efficient way, which ultimately fulfills the client’s requirements.

These check moments are:

  • Script approval
  • Storyboards approval
  • First demo approval
  • Full video file delivery

*If you have specific visions, ideas, or visuals that you want to include in the final product, make sure to clearly communicate them with your producer during the respective production phase.

Post production

Following the finalization of the production phase, our team can begin focusing on editing and processing the details of your video into a final product.

During the post-production phase, our video production team will begin the process to organize the details and edit the actual video.

The post-production phase includes:

  • Video editing
  • Reviews/approvals
  • Final Delivery

Prior to starting, and during the production process, we communicate the requirements with our clients clearly and consult with them along the way.

In most cases our clients have a clear vision of how the end product should look, however even if you don’t; we offer you a chance to relax and let our team work on production with its magic.

We always strive to take each task professionally in order to deliver the highest service quality, and therefore have a satisfied clientele behind us.

Feel free to check out some of the Testimonials showcased on our website!

Do not hesitate to contact us through our Telegram and find out how we can help you elevate your Web3 marketing strategy through Video Content! We are always open to hear your questions, inquiries and more. 

About us

Active since 2020 and trusted by 100+ brands, we are one of the premier animation & design studios operating in the thriving Web3 space.

Our in-house team specializes in simplifying complex with fresh animations, helping ambitious brands scale next level with our unique 4-step Creative Content Plan.

When you work with us, we guarantee real results that serve as the foundation for long term growth and is a worthy investment into the future of your company.








In-house team


Testimonials 🔥

“Slance is really responsive and professional. Nailed the edits and the platform for feedback is practical to use. Overall very impressed.”


Polymath, polymath.network

“Our continued partnership with team Slance has been wonderful and we are looking forward to working more often in the future.”


Decrypt, decrypt.co

“Our video promo-edu series made by Slance looks great. Wonderful visuals and great delivery.”


Infura, infura.io


Animation videos

$20 / second

Perfect for a long-term growth strategy

~ 30-90 seconds

Horizontal or Vertical

Educate with narrative-driven storytelling and in-depth product promotion

Boost brand credibility

Slower pace, highly engaging

Includes Voice over

Includes script, storyboards, animation, voice

Simplify complex with flat & isometric animation

Unlimited revisions + feedback and refinement

Fully designed in line with brand guidelines

No royalties, copyright or watermarks

1-2 weeks delivery time

Social shorts

$15 / second

Perfect for quick promotion campaigns

~ 05-30 seconds

Horizontal or Vertical

Onboarding, mini-education, promotion, product highlights

Boost Top of Funnel visibility

Faster pace, highly engaging

Optional: Voice over

Includes script, storyboards, animation

Simplify complex with flat & isometric animation

Unlimited revisions + feedback and refinement

Fully designed in line with brand guidelines

No royalties, copyright or watermarks

2-4 days delivery time

Design + Motion graphics

$65 / hour

Perfect for improving overall branding

Social content, short-&-sweet animations, podcasts, event videos

UI / UX design, web design, platform design

Banners, GIFs, loops, images, ...

Logo design, brand style guides, brand books, ...

Whitepapers, pitch decks, investor presentations, ...

NFT Artwork, NFT collections, traits

Fully designed in line with brand guidelines

No royalties, copyright or watermarks

2-4 days delivery time

On-demand needs? View subscriptions, from $650 / m


What is included in the price?

All pricing includes:

  • One feedback round per production phase (1x script, 1x storyboard, 1x full length)
  • No royalties, no watermarks, no copyright
  • Variations (for designs)
  • High end quality, comparable to showreel productions
  • Visual style in line with brand guidelines
Why wouldn't we hire in-house?

Fair question!

Our reasoning is that currently the cost of hiring one in-house videographer / animator / designer far exceeds our pricing. This is because of scarce availability in the blockchain space, as well as having to offer extra benefits on top of a competitive salary. And the recruitment process can be time consuming that comes with a work in period.

Additional to a videographer / animator, you'll need a voice artist, designer and script writer for full video productions. These are all roles we have readily available on our in-house team. 

Working with us, you are fully unburdoned for the entire video production proces. From A-Z, all stages are handled by us and you'll only have to sign off on the final video result you are satisfied with.

Are videos or designs created by AI?

No. We do not use any AI software to help generate designs, logos, scenes, storyboards, scripts or voice over at any step in the production process.

The videos and designs we produce for you are 100% made by our in-house team of illustrators, designers and writers. Every step in the process is hand-done by us before its good to go to the next phase. Any video we deliver is of the highest quality and human-made.

Note; we are experimenting with AI and how it can benefit the overal video production process. So far we've had succes with ideation / inspiration and script writing. However, in it's current state, AI cannot replace the creativity needed for video productions that humans provide.

What are additional options per video?

We offer the following options for every video production:

  • Unlimited revisions / feedback / refinement at $65 / hour
  • Export transitions / effects / elements into graphic files: $25
  • Separate scenes into social shorts: +$25 / scene
  • Subtitles (hardcoded): +$95 per language
  • 4k production + export (future proof): +$250
  • Purchase source file: 0.75% total cost
  • Thumbnail: +$35
What if a project does not match expectations?

Not to worry, we keep designing and refining until you are 100% satisfied with the result.

Can we purchase source files?

Yes, we offer the purchase of source files at an extra charge, to be decided per video project.

How is your typical workflow?

Every project starts with a discovery call in which requirements and wishes are discussed. Based on your input we draft a delivery timeline and after an upfront payment we kickstart the project by writing the script.

After the script is approved we move onto to voice over production.

When the voice over is done we design the storyboards + a short demo.

Once the demo is approved we continue with the full length production, which also has a feedback + refinement stage after its completed.

Once the video is approved by you we share the final video file.

In short, the workflow is as follows:

  1. Discovery call
  2. Script writing
  3. Voice acting
  4. Storyboards + demo
  5. Full length video + feedback
  6. Finalized video
Do you offer discounts?

Our prices are already exceptionally competitive, and we therefore do not offer discounts. We do however offer perks that come with higher volume orders such as set delivery times, recurring timelots and discounted freedback prices.

How is payment handled?

We offer invoices to be paid via bank transfer or crypto transfer (bep20/erc20) in any stablecoin currency.

What industries do you work with?

We work with and in the following industries / markets:

  • Cryptocurrencies
  • NFT art
  • NFT collections
  • NFT gaming
  • Blockchain
  • Blockchain gaming
  • TradFi
  • DeFi
  • Web3 (overarching)

Ready to 🚀-boost long-term growth?

Schedule a discovery call below or get started here