Web3 Website Design

Make a splash in an ocean of Web3 brands and be part of the next web-volution with a unique, memorable website that attracts and retains your core audience.

Your Web3 audience is super critical and demands transparancy, usually in combination with a community element.

In this mini-guide we talk about the basis of Web3 website design, it’s purpose and our design process. 

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Web3 Website examples





The Evolution from Web2.0 to Web3.0

We’ve come a long way since the early days of the internet, haven’t we? Remember Web1.0?

It was a one-way street where businesses pushed out information, and users were just passive viewers. 

Then came Web2.0, a more interactive era where users could create and share content, giving rise to social media, e-commerce, and digital marketing. 

But as revolutionary as Web2.0 was, it had its limitations which led to a strong trend of centralization, one where platforms had control over users’ data, leading to increasing privacy concerns. 

Luckily, the third generation of the web brought a game-changing solution! One that seeks to address these issues by decentralizing control and giving power back to the user. But there’s much more to this internet revolution, so let’s jump in and explore the world of Web3 websites!

What Exactly is Web3?

Web3 is an internet powered by blockchain technology and decentralization. It’s an internet where users are in control, not large corporations. It’s an internet where value creation is rewarded, not exploited. 

But what does all this mean for you? Well, as a business owner or a digital enthusiast, it offers you an unprecedented opportunity to create digital experiences that are more interactive and immersive.

It isn’t only a new kind of internet, but a new kind of digital experience. And if you want to be part of this digital revolution, you need to understand Web3 and, more importantly, how to design for it. This leads us to our next section – understanding Web3 website design.

Understanding Web3 Website Design

When we say Web3 design, what do we really mean? 

Well, the phrase has several meanings; from websites and applications with integrated web3 functionalities, such as wallet-based accounts and blockchain protocols, to simple yet visually appealing homepages for different kinds of web3 projects. 

DeFi, Blockchain protocols, Web3 games all need to have attractive, brand-aligned websites which speak to their visitors and keep them engaged.  

However, the design of a Web3-related website is not only about aesthetics; it’s also about functionality, usability, and delivering a seamless user experience. The structure of your UI and UX plays a critical role in how users interact with your platform, how they perceive your brand, and how they navigate through your site.

A well-designed Web3 website can enhance user engagement and make your website more accessible and user-friendly, ensuring that users can easily find what they’re looking for. Of course that brings along the following benefit – increased conversion rates! 

Having an optimal UI and UX will help your audience easily navigate your website or use your platform and thus increase the chances of becoming your new clients.

In a nutshell, the design of your Web3 website is not something to be overlooked, regardless if you are designing a multifunctional decentralized application, or a simple homepage for your web3 project.

 In a digital realm where users are the fuel which drives it, design is a critical aspect of your online presence and can significantly influence your success.

Slance Professional Service for Creating Web3 Experiences

At this point, you might be wondering, “How can I create a Web3 website that delivers such an exceptional digital experience?” Well, that is where Slance comes in. 

We are a team of experienced professionals who understand the ins and outs of Web3. Being well-versed in the latest design trends and technologies enables us to create websites that are not just visually appealing but also brand-aligned and user-friendly.

We work closely with you to understand your needs and goals, hence we can devise a strategic plan that aligns with your vision, ensuring that your website is not just a digital platform but a powerful tool that drives your business forward.

How Our Mutually-Collaborative Creative Process Looks Like

Our creative process is a collaborative endeavor. We believe that the best digital experiences are crafted when we work hand-in-hand with our clients. 

Here’s a glimpse into our mutually-collaborative creative process:

We start with a briefing in order to understand your needs and objectives. Afterwards we’ll conduct thorough research to gain insights into your industry, target audience, and competitors. This allows us to create a strategic plan that aligns closely with your business goals.

Next, it’s time to embark on the design process. With Slance, the creative process isn’t merely a “one way street”, but a mutually collaborative endeavor between our team and the client.
That means that you will have a chance to review your design in several stages, starting with the wireframes, the first design prototype and in the final stages of delivery. 

But of course, you can also simply relax and let our design professionals leverage their expertise and creativity to deliver top-notch creations for your web3 business.

Finally, we test and refine the design, ensuring that it delivers a seamless user experience across all devices. And we always make sure that our clients are fully satisfied with the end-product.

Slance – The Creative Web3 Agency

Slance creative agency is well-known for its expertise in creating powerful designs specifically for Web3 and blockchain firms and initiatives.

We have partnered with more than 75 blockchain brands since 2020, using our knowledge in graphic design and video production to produce engaging content that promotes growth and interaction.

Our team of designers, animators, writers and voice actors work diligently in-house to deliver a top-notch service, ensuring that your marketing desires are met with professionalism and efficiency.

We recognize the significance of simplifying intricate ideas and concepts and are proficient in converting them into digestible and captivating digital content.

When you choose to work with our agency, you can expect:

  • Customized Solutions: We collaborate with our clients to create content that aligns with their specific requirements and accurately represent their projects.
  • Blockchain Expertise: Our team’s deep understanding of the Web3 space enables us to create content that resonates with the target audience.
  • Simplicity and Impact: We believe in striking a balance between simplicity and impact. Our designs are visually appealing while effectively conveying the message.
  • Results-Driven Approach: Our website designs are crafted to deliver tangible results, such as faster project growth, better visibility, and wider reach.
  • Easy and clear communication: We communicate with our clients efficiently and friendly, with Telegram being our communication channel of choice.

Choosing our professional service for your Web3 design needs means choosing a team of experts who understand the complexities and challenges of Web3. 

We believe in the power of design to transform digital experiences, and we put this belief into practice with every project we undertake. 

So if you need help in creating your perfect Web3 website, or refining an existing one, don’t hesitate to contact us. 

We are always open to hear your inquiries, with zero obligations!

About us

Active since 2020 and trusted by 100+ brands, we are one of the premier animation & design studios operating in the thriving Web3 space.

Our in-house team specializes in simplifying complex with fresh animations, helping ambitious brands scale next level with our unique 4-step Creative Content Plan.

When you work with us, we guarantee real results that serve as the foundation for long term growth and is a worthy investment into the future of your company.








In-house team


Testimonials 🔥

“Slance is really responsive and professional. Nailed the edits and the platform for feedback is practical to use. Overall very impressed.”


Polymath, polymath.network

“Our continued partnership with team Slance has been wonderful and we are looking forward to working more often in the future.”


Decrypt, decrypt.co

“Our video promo-edu series made by Slance looks great. Wonderful visuals and great delivery.”


Infura, infura.io


Animation videos

$20 / second

Perfect for a long-term growth strategy

~ 30-90 seconds

Horizontal or Vertical

Educate with narrative-driven storytelling and in-depth product promotion

Boost brand credibility

Slower pace, highly engaging

Includes Voice over

Includes script, storyboards, animation, voice

Simplify complex with flat & isometric animation

Unlimited revisions + feedback and refinement

Fully designed in line with brand guidelines

No royalties, copyright or watermarks

1-2 weeks delivery time

Social shorts

$15 / second

Perfect for quick promotion campaigns

~ 05-30 seconds

Horizontal or Vertical

Onboarding, mini-education, promotion, product highlights

Boost Top of Funnel visibility

Faster pace, highly engaging

Optional: Voice over

Includes script, storyboards, animation

Simplify complex with flat & isometric animation

Unlimited revisions + feedback and refinement

Fully designed in line with brand guidelines

No royalties, copyright or watermarks

2-4 days delivery time

Design + Motion graphics

$65 / hour

Perfect for improving overall branding

Social content, short-&-sweet animations, podcasts, event videos

UI / UX design, web design, platform design

Banners, GIFs, loops, images, ...

Logo design, brand style guides, brand books, ...

Whitepapers, pitch decks, investor presentations, ...

NFT Artwork, NFT collections, traits

Fully designed in line with brand guidelines

No royalties, copyright or watermarks

2-4 days delivery time

On-demand needs? View subscriptions, from $650 / m


What is included in the price?

All pricing includes:

  • One feedback round per production phase (1x script, 1x storyboard, 1x full length)
  • No royalties, no watermarks, no copyright
  • Variations (for designs)
  • High end quality, comparable to showreel productions
  • Visual style in line with brand guidelines
Why wouldn't we hire in-house?

Fair question!

Our reasoning is that currently the cost of hiring one in-house videographer / animator / designer far exceeds our pricing. This is because of scarce availability in the blockchain space, as well as having to offer extra benefits on top of a competitive salary. And the recruitment process can be time consuming that comes with a work in period.

Additional to a videographer / animator, you'll need a voice artist, designer and script writer for full video productions. These are all roles we have readily available on our in-house team. 

Working with us, you are fully unburdoned for the entire video production proces. From A-Z, all stages are handled by us and you'll only have to sign off on the final video result you are satisfied with.

Are videos or designs created by AI?

No. We do not use any AI software to help generate designs, logos, scenes, storyboards, scripts or voice over at any step in the production process.

The videos and designs we produce for you are 100% made by our in-house team of illustrators, designers and writers. Every step in the process is hand-done by us before its good to go to the next phase. Any video we deliver is of the highest quality and human-made.

Note; we are experimenting with AI and how it can benefit the overal video production process. So far we've had succes with ideation / inspiration and script writing. However, in it's current state, AI cannot replace the creativity needed for video productions that humans provide.

What are additional options per video?

We offer the following options for every video production:

  • Unlimited revisions / feedback / refinement at $65 / hour
  • Export transitions / effects / elements into graphic files: $25
  • Separate scenes into social shorts: +$25 / scene
  • Subtitles (hardcoded): +$95 per language
  • 4k production + export (future proof): +$250
  • Purchase source file: 0.75% total cost
  • Thumbnail: +$35
What if a project does not match expectations?

Not to worry, we keep designing and refining until you are 100% satisfied with the result.

Can we purchase source files?

Yes, we offer the purchase of source files at an extra charge, to be decided per video project.

How is your typical workflow?

Every project starts with a discovery call in which requirements and wishes are discussed. Based on your input we draft a delivery timeline and after an upfront payment we kickstart the project by writing the script.

After the script is approved we move onto to voice over production.

When the voice over is done we design the storyboards + a short demo.

Once the demo is approved we continue with the full length production, which also has a feedback + refinement stage after its completed.

Once the video is approved by you we share the final video file.

In short, the workflow is as follows:

  1. Discovery call
  2. Script writing
  3. Voice acting
  4. Storyboards + demo
  5. Full length video + feedback
  6. Finalized video
Do you offer discounts?

Our prices are already exceptionally competitive, and we therefore do not offer discounts. We do however offer perks that come with higher volume orders such as set delivery times, recurring timelots and discounted freedback prices.

How is payment handled?

We offer invoices to be paid via bank transfer or crypto transfer (bep20/erc20) in any stablecoin currency.

What industries do you work with?

We work with and in the following industries / markets:

  • Cryptocurrencies
  • NFT art
  • NFT collections
  • NFT gaming
  • Blockchain
  • Blockchain gaming
  • TradFi
  • DeFi
  • Web3 (overarching)

Ready to 🚀-boost long-term growth?

Schedule a discovery call below or get started here