Web3 whitepaper design

As a Web-3 company, it’s essential to stand out among the competition. But there are thousands of businesses vying for attention in your niche, so what sets you apart from the others?

Investors are keen on finding companies that can deliver quality content and possess a well-structured plan. Thatโ€™s where the power of whitepapers comes in.

Considered the cornerstone of any blockchain project, a properly designed whitepaper can elevate your companyโ€™s public image.

And without one, potential investors may label you as just another wannabe in a saturated market.

On this page you will find examples and a helpful mini-guide on why whitepaper design is important to grow your brand.

โ†’ View Pricing or Get started

Web3 whitepaper examples





Understanding the Importance of Web-3 Whitepapers

Whitepapers are the foundational documents that outline the technological, economic, and social aspects of a certain company.

In the context of the Web-3 industry, they play a pivotal role by allowing investors to understand the purpose and potential of a Web-3 business.

That is why a professionally written and designed whitepaper can help your business showcase its value to potential investors.

In line with that, by omitting the importance of having a proper whitepaper, your Web-3 business is at a risk of being left out by investors and potential users.

Whitepaper Design Can Make or Break Your Business

While the content of a whitepaper is vital, its design plays an equally crucial role in capturing the attention of the target audience. Textual content by itself is not enough to satisfy all audiences, which is why even in highly technical whitepapers, itโ€™s important to keep an eye on the visual aspects.ย 

Effective whitepaper design combines appealing graphics, colors, and branding elements to create a visually appealing and engaging document.

However, whitepaper design goes further than just choosing a color palette and inserting graphic elements; it extends into the importance of having a proper layout, fonts and content structure.ย 

This is because the same piece of information can either attract or repel your audience, merely depending on the way it is presented and formatted.

Therefore, when creating a cutting edge Web-3 whitepaper itโ€™s crucial to think about all of its aspects and how they combine with each other.ย 

Should You Consider Hiring a Web-3 Whitepaper Designing Service?

Assuming you’re a web-3 company that wants to create a professional whitepaper – do you think that a quick Google search and a few snippets of information are going to cut it? Unfortunately, not quite.ย 

Just like your business website, pitch-deck and any serious public resource – a well-designed whitepaper demands more than a DIY job. Thus, the importance of hiring a professional design service cannot be overstated.

As a prominent Web-3 agency, our team at Slance can help you in all stages of the whitepaper designing process.

We assist our clients by thoroughly analyzing their business goals, target audience and technical details in order to deliver a design that matches closely with each individual projectโ€™s branding.

Our services are specifically tailored to meet the unique needs of Web-3 companies, ensuring that their whitepapers stand out in a highly competitive landscape.

How Slance can Help You Craft a Winning Whitepaper Design

Thanks to our thorough experience in the Web-3 industry, we understand the individual needs of each of our clientsโ€™ businesses. Combined with expertise in graphic design, we easily transform simple pieces of text into a professional and visually pleasing whitepaper.

Our team uses several different techniques when crafting your Whitepaper:ย 

  • Visual Storytelling: Our designers carefully create unique graphical elements that complement the technical contents of a whitepaper. We use illustrations, infographics, and diagrams to simplify complex concepts, making them more accessible to a broader audience.
  • Brand Consistency: We ensure that the visual elements align with the company’s branding guidelines. This consistency reinforces the project’s identity and helps build trust and recognition among potential investors and users.
  • User-Friendly Layouts: Slance designers employ a user-centric approach, creating intuitive layouts that guide readers through the whitepaper seamlessly. They enhance readability, organize content effectively, and ensure that the document is easy to navigate.
  • Typography and Color Palettes: Thoughtful typography choices and color palettes contribute to the overall aesthetic appeal of the whitepaper. We select fonts and colors that reflect the project’s personality, enhance readability, and create a visually pleasing experience.
  • Data Visualization: Complex data and statistical information are presented in a simplified manner.
    Our designers utilize charts, graphs, and data visualization techniques to illustrate key metrics, making the content easier to understand.

Final words

Whitepapers play a critical role in distinguishing an individual Web-3 business from the rest, while ensuring investors and users about its qualities and unique features.

Without a properly designed whitepaper, your audience may feel insecure about interacting with your products, or even moreso; investing into the business.ย 

Donโ€™t hesitate to unlock the power of design in your Web-3 whitepaper and make a lasting impression on potential investors and users.ย 

Reach out to our team of experts if you want to take the first step towards showcasing your Web-3 business with a professionally designed whitepaper!

About us

Active since 2020 and trusted by 100+ brands, we are one of the premier animation & design studios operating in the thriving Web3 space.

Our in-house team specializes in simplifying complex with fresh animations, helping ambitious brands scale next level with our unique 4-step Creative Content Plan.

When you work with us, we guarantee real results that serve as the foundation for long term growth and is a worthy investment into the future of your company.








In-house team


Testimonials ๐Ÿ”ฅ

โ€œSlance is really responsive and professional. Nailed the edits and the platform for feedback is practical to use. Overall very impressed.โ€


Polymath, polymath.network

โ€œOur continued partnership with team Slance has been wonderful and we are looking forward to working more often in the future.โ€


Decrypt, decrypt.co

โ€œOur video promo-edu series made by Slance looks great. Wonderful visuals and great delivery.โ€


Infura, infura.io

Pricing โญ

Animation videos

$20 / second


Perfect for a long-term growth strategy


~ 30-90 seconds


Horizontal or Vertical


Educate with narrative-driven storytelling and in-depth product promotion


Boost brand credibility


Slower pace, highly engaging


Includes Voice over


Includes script, storyboards, animation, voice


Simplify complex with flat & isometric animation


Unlimited revisions + feedback and refinement


Fully designed in line with brand guidelines


No royalties, copyright or watermarks


1-2 weeks delivery time

Social shorts

$15 / second


Perfect for quick promotion campaigns


~ 05-30 seconds


Horizontal or Vertical


Onboarding, mini-education, promotion, product demos


Boost Top of Funnel visibility


Faster pace, highly engaging


Optional: Voice over


Includes script, storyboards, animation


Simplify complex with flat & isometric animation


Unlimited revisions + feedback and refinement


Fully designed in line with brand guidelines


No royalties, copyright or watermarks


2-4 days delivery time

Design + Motion graphics

$65 / hour


Perfect for improving overall branding


Social content, short-&-sweet animations, podcasts, event videos


UI / UX design, web design, platform design


Banners, GIFs, loops, images, ...


Logo design, brand style guides, brand books, ...


Whitepapers, pitch decks, investor presentations, ...


NFT Artwork, NFT collections, traits


Fully designed in line with brand guidelines


No royalties, copyright or watermarks


2-4 days delivery time

On-demand needs? View subscriptions, from $650 / m

FAQ ๐Ÿ’ฏ

What is included in the price?

All pricing includes:

  • One feedback round per production phase (1x script, 1x storyboard, 1x full length)
  • No royalties, no watermarks, no copyright
  • Variations (for designs)
  • High end quality, comparable to showreel productions
  • Visual style in line with brand guidelines
Why wouldn't we hire in-house?

Fair question!

Our reasoning is that currently the cost of hiring one in-house videographer / animator / designer far exceeds our pricing. This is because of scarce availability in the blockchain space, as well as having to offer extra benefits on top of a competitive salary. And the recruitment process can be time consuming that comes with a work in period.

Additional to a videographer / animator, you'll need a voice artist, designer and script writer for full video productions. These are all roles we have readily available on our in-house team.ย 

Working with us, you are fully unburdoned for the entire video production proces. From A-Z, all stages are handled by us and you'll only have to sign off on the final video result you are satisfied with.

Are videos or designs created by AI?

No. We do not use any AI software to help generate designs, logos, scenes, storyboards, scripts or voice over at any step in the production process.

The videos and designs we produce for you are 100% made by our in-house team of illustrators, designers and writers. Every step in the process is hand-done by us before its good to go to the next phase. Any video we deliver is of the highest quality and human-made.

Note; we are experimenting with AI and how it can benefit the overal video production process. So far we've had succes with ideation / inspiration and script writing. However, in it's current state, AI cannot replace the creativity needed for video productions that humans provide.

What are additional options per video?

We offer the following options for every video production:

  • Unlimited revisions / feedback / refinement at $65 / hour
  • Export transitions / effects / elements into graphic files: $25
  • Separate scenes into social shorts: +$25 / scene
  • Subtitles (hardcoded): +$95 per language
  • 4k production + export (future proof): +$250
  • Purchase source file: 0.75% total cost
  • Thumbnail: +$35
What if a project does not match expectations?

Not to worry, we keep designing and refining until you are 100% satisfied with the result.

Can we purchase source files?

Yes, we offer the purchase of source files at an extra charge, to be decided per video project.

How is your typical workflow?

Every project starts with a discovery call in which requirements and wishes are discussed. Based on your input we draft a delivery timeline and after an upfront payment we kickstart the project by writing the script.

After the script is approved we move onto to voice over production.

When the voice over is done we design the storyboards + a short demo.

Once the demo is approved we continue with the full length production, which also has a feedback + refinement stage after its completed.

Once the video is approved by you we share the final video file.

In short, the workflow is as follows:

  1. Discovery call
  2. Script writing
  3. Voice acting
  4. Storyboards + demo
  5. Full length video + feedback
  6. Finalized video
Do you offer discounts?

Our prices are already exceptionally competitive, and we therefore do not offer discounts. We do however offer perks that come with higher volume orders such as set delivery times, recurring timelots and discounted freedback prices.

How is payment handled?

We offer invoices to be paid via bank transfer or crypto transfer (bep20/erc20) in any stablecoin currency.

What industries do you work with?

We work with and in the following industries / markets:

  • Cryptocurrencies
  • NFT art
  • NFT collections
  • NFT gaming
  • Blockchain
  • Blockchain gaming
  • TradFi
  • DeFi
  • Web3 (overarching)

Ready to ๐Ÿš€-boost long-term growth?

Schedule a discovery call below or get started here